Global smartphone shipments to mobile business customers will to grow at a CAGR of 15 percent, according to new research. The mobile business customer smartphone installed base will exceed 30 percent worldwide; in North America, it will exceed 65 percent.
But behind these numbers will be a hyper-competitive marketplace defined by the operating system.
Comment from ABI Research enterprise practice director Dan Shey: With the iPhone and now Android, business customers simply have more choices. While each region will have a different set of competitive dynamics, within a few years regional installed base market shares of 50 percent+ will be a thing of the past.Security, applications, and device management capabilities will be key determinants of success for each platform -- but not necessarily in that order.
Relevant worldwide and regional installed base statistics from the analysis include:
-- North America: BlackBerry will maintain its leadership position but Apple and Android will gain a solid presence. If Verizon launches the iPhone, iOS market share will grow even more.
-- Western Europe: Android's share will grow the most as Windows' share slips.
-- Latin America: Installed base share will shift from a customer base using mainly Windows to one shared nearly equally by Windows, Symbian and BlackBerry.
-- Asia Pacific: Symbian's market share will drop significantly but Symbian will still maintain its lead; Android will reach the number two position.
About the study: ABI Research's "Enterprise Smartphones" study provides an in-depth view of the smartphone ecosystem driving growth of these devices among mobile business customers. Analysis reviews the features most valuable to business customers on a platform-by-platform basis. This analysis is quantified at the regional level providing a market share analysis of shipments and installed base for enterprise customers. Shipments and installed base are also determined for industry verticals and for four sizes of business for the Asia Pacific, North American and Western European markets.
Contact: http://www.abiresearch.com/research/1005776
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