New research finds that an increasing number of younger smartphone users prefer mobile apps over Web browsers, impacting the market for mobile content and accelerating the flow of advertising dollars to app-based content services.
The majority of consumers who prefer to use apps over mobile Web browsers are under 35 years of age. Mobile apps are already the dominant medium for access to Internet radio (including Pandora), maps, social networks, navigation (including Google Maps), and games. Netflix has developed an app for the iPad and iPhone which could increase video use as well.
While mobile apps will not completely replace Web browsers, content owners and distributors that rely too much on mobile Web might lose audience and revenues.
Comment from Harry Wang, Director of Mobile Product Research, Parks Associates: Consumers under 35 are starting to ditch browsers in favor of mobile apps, where they don't have to type in a Web address or contend with slow browser speeds. They are also put off by Web pages that do not fit the small phone screen, whereas the mobile app is native to the platform. The mobile experience is all about convenience and instantaneous access. The advantages of mobile apps could lead to a new content distribution environment for paid and ad-supported media services.
Contact: http://www.parksassociates.com
Wednesday, November 24, 2010
Most Americans Will Be Doing Work Email During Holidays
The majority of employed American adults (59 percent) check work emails during traditional family holidays such as Thanksgiving, Christmas, etc., a survey finds. Of these, 55 percent check work email at least once a day and 28 percent do so multiple times throughout the day.
American workers continue to be inundated with email at work and this latest survey shows that there is no sign of slowing down during the holiday season with 79 percent of those that check email while on holiday stating that they have received a work-related email from a colleague or client on holidays. The onslaught of work is leading to growing contempt by American workers with 41 percent of those that ever received work emails from a co-worker/client while they had time off for the holidays saying they are either annoyed, frustrated or resentful after receiving these emails. Younger adults have the strongest opinion on the matter with 56 percent ages 18-34 sharing they have the above reactions compared to just 39 percent of adults ages 35-44 and 30 percent ages 45-54. The survey also found that 12 percent of respondents actually "dread" seeing work emails populate their in box and 10 percent even feel pity for those who do send work-related emails on holidays.
Despite their displeasure with receiving work-related emails on holidays, 42 percent of those that check work email while they have time off for the holidays still believe that staying up-to-date on email eases their workloads once they return from break. Additionally, 19 percent of those of those that ever received work emails from a co-worker/client while they had time off for the holidays even cited feeling "thankful" or "relieved" at having the distraction.
Employed males are significantly more likely to check work email on holidays - 67 percent - compared to just 50 percent of women. Employed middle-aged adults feel the greatest urge, with 65 percent of those aged 35-44 stating that they have checked work emails on holidays. And while the East and West coasts are traditionally considered to be the beating hearts of capitalism in the United States, the survey found that the Southern region led the way with the most people sharing that they check work emails during the Holidays - 63 percent (compared to 57 percent for the west and 59 for the northeast).
For some, the survey found that the draw of work email is just too hard to get away from. One in 10 (10 percent) who admitted to checking email while off for a holiday stated that they did so while spending time with friends or relatives at Holiday parties/gatherings or during meals. Younger adults are more likely to do so with 15 percent of ages 18-34 compared to only 10 percent of ages 35-44 and just six percent of ages 45-54. Some of those (five percent) that check work email while they have time off for the holidays even admitted to using work email as excuse to avoid awkward family moments and other holiday commitments.
About the survey: The survey was conducted online within the United States by Harris Interactive on behalf of Xobni from November 5th to 9th, 2010 among 2,179 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
Contact: http://www.xobni.com
American workers continue to be inundated with email at work and this latest survey shows that there is no sign of slowing down during the holiday season with 79 percent of those that check email while on holiday stating that they have received a work-related email from a colleague or client on holidays. The onslaught of work is leading to growing contempt by American workers with 41 percent of those that ever received work emails from a co-worker/client while they had time off for the holidays saying they are either annoyed, frustrated or resentful after receiving these emails. Younger adults have the strongest opinion on the matter with 56 percent ages 18-34 sharing they have the above reactions compared to just 39 percent of adults ages 35-44 and 30 percent ages 45-54. The survey also found that 12 percent of respondents actually "dread" seeing work emails populate their in box and 10 percent even feel pity for those who do send work-related emails on holidays.
Despite their displeasure with receiving work-related emails on holidays, 42 percent of those that check work email while they have time off for the holidays still believe that staying up-to-date on email eases their workloads once they return from break. Additionally, 19 percent of those of those that ever received work emails from a co-worker/client while they had time off for the holidays even cited feeling "thankful" or "relieved" at having the distraction.
Employed males are significantly more likely to check work email on holidays - 67 percent - compared to just 50 percent of women. Employed middle-aged adults feel the greatest urge, with 65 percent of those aged 35-44 stating that they have checked work emails on holidays. And while the East and West coasts are traditionally considered to be the beating hearts of capitalism in the United States, the survey found that the Southern region led the way with the most people sharing that they check work emails during the Holidays - 63 percent (compared to 57 percent for the west and 59 for the northeast).
For some, the survey found that the draw of work email is just too hard to get away from. One in 10 (10 percent) who admitted to checking email while off for a holiday stated that they did so while spending time with friends or relatives at Holiday parties/gatherings or during meals. Younger adults are more likely to do so with 15 percent of ages 18-34 compared to only 10 percent of ages 35-44 and just six percent of ages 45-54. Some of those (five percent) that check work email while they have time off for the holidays even admitted to using work email as excuse to avoid awkward family moments and other holiday commitments.
About the survey: The survey was conducted online within the United States by Harris Interactive on behalf of Xobni from November 5th to 9th, 2010 among 2,179 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
Contact: http://www.xobni.com
Tuesday, November 23, 2010
Mobile Shoppers Will Account For 28 Percent Of 2010 Holiday Spending
Mobile shopping "warriors" (hyper-connected individuals) and mobile shopping "warrior wannabes" (moderately connected individuals) will account for 28 percent or $127 billion of the $447 billion the National Retail Federation (NRF) predicts U.S. consumers will spend this holiday season, according to a survey. M-commerce and sm-commerce are giving consumers greater advantage as they engage retailers on their own terms -- even inside the store -- within arm's reach of merchandise at the moment of their buying decision.
Mobile shopping warriors and wannabes represent the vanguard for the new age of m-commerce and, of particular interest, results suggest that the early maturity adult audience is an important part of this vanguard. Adults aged 25 to 44 years comprised nearly two-thirds of the mobile shopping warrior group while they comprised slightly less than half of consumers surveyed. In addition, adults aged 45 to 54 years were the most inclined to use their mobile information advantage; for example, asking for a better price to match one they find on their mobile device while in the store.
For retailers, the impact of mobile shopping warriors will be significant this holiday season as the survey reveals, across the board, retailers' m-commerce competence greatly influences consumer perceptions about the brand. Further, an easy-to-use mobile website significantly influences consumers, across all age groups, on where to shop this holiday season. Results also suggest that while the influence of social media outlets on buying decisions is growing, retailers continue to serve as the most important source of information on which consumers make their final purchase decisions. As such, retailers who have met the critical need for consumer-generated Web site content and easy-to-use product information will have the advantage this holiday season.
Other key findings:
More than one third of smartphone-carrying consumers (who represent 24 percent of all U.S. consumers) are ready to use their mobile devices in ways that transform how they shop everywhere and, in particular, how they shop in retail stores. New behaviors facilitated by mobility, all of which can take place in stores, include searching for price and product information, checking merchandise availability, and comparing prices at nearby stores, browsing product reviews, and purchasing goods. Consumers using multiple channels sequentially as they move from Web to store will give way to concurrent omnichannel behaviors as consumers bring their comfortable use of m-commerce with them into the store. These new behaviors will exert pressures that weaken the store's immediate influence on purchase decisions "at the shelf." In general, social media doesn't have widespread influence on shopping decisions but friends influence one another's shopping behavior on social networks and sites that have earned consumer trust will influence this behavior as well.
Comment from Greg Girard, program director, Retail Merchandise Strategies at IDC Retail Insights: MSM-commerce introduces a new consumer shopping model which changes how consumers shop, not simply when and where they shop, as e-commerce has already enabled. It is clear that MSM-commerce already has an influence on consumers' perception of brand value and their shopping intentions. We believe the retailers with superior mobile and social media commerce strategies in place will have a decided advantage. Consumers' increased comfort with using their smartphones to go online anywhere combined with their plans to use them more in the 2010 holiday season signals the beginning of a significant shift away from the capacity of the store channel to hold sway over consumers as they move to a purchase decision.
About the survey: The survey by IDC Retail Insights was designed to explore how consumers' growing comfort with mobile commerce (m-commerce) and social media commerce (sm-commerce) will play out in the 2010 holiday shopping season. IDC surveyed more than 1000 U.S. consumers aged 19 years and older in September 2010 to determine how consumers will use MSM-commerce as they shop during the 2010 holiday season. The income and demographic profiles of this sample are in line with the overall profile of the U.S. consumer population. About 73 percent of those surveyed are members of Facebook or other social networks and 68 percent own smartphones.Survey results will be available in a new IDC Retail Insights report, Outlook for Mobile and Social Media Commerce in the 2010 Holiday Shopping Season, to be published in early December.
Contact: http://idc-insights-community.com/retail
Mobile shopping warriors and wannabes represent the vanguard for the new age of m-commerce and, of particular interest, results suggest that the early maturity adult audience is an important part of this vanguard. Adults aged 25 to 44 years comprised nearly two-thirds of the mobile shopping warrior group while they comprised slightly less than half of consumers surveyed. In addition, adults aged 45 to 54 years were the most inclined to use their mobile information advantage; for example, asking for a better price to match one they find on their mobile device while in the store.
For retailers, the impact of mobile shopping warriors will be significant this holiday season as the survey reveals, across the board, retailers' m-commerce competence greatly influences consumer perceptions about the brand. Further, an easy-to-use mobile website significantly influences consumers, across all age groups, on where to shop this holiday season. Results also suggest that while the influence of social media outlets on buying decisions is growing, retailers continue to serve as the most important source of information on which consumers make their final purchase decisions. As such, retailers who have met the critical need for consumer-generated Web site content and easy-to-use product information will have the advantage this holiday season.
Other key findings:
More than one third of smartphone-carrying consumers (who represent 24 percent of all U.S. consumers) are ready to use their mobile devices in ways that transform how they shop everywhere and, in particular, how they shop in retail stores. New behaviors facilitated by mobility, all of which can take place in stores, include searching for price and product information, checking merchandise availability, and comparing prices at nearby stores, browsing product reviews, and purchasing goods. Consumers using multiple channels sequentially as they move from Web to store will give way to concurrent omnichannel behaviors as consumers bring their comfortable use of m-commerce with them into the store. These new behaviors will exert pressures that weaken the store's immediate influence on purchase decisions "at the shelf." In general, social media doesn't have widespread influence on shopping decisions but friends influence one another's shopping behavior on social networks and sites that have earned consumer trust will influence this behavior as well.
Comment from Greg Girard, program director, Retail Merchandise Strategies at IDC Retail Insights: MSM-commerce introduces a new consumer shopping model which changes how consumers shop, not simply when and where they shop, as e-commerce has already enabled. It is clear that MSM-commerce already has an influence on consumers' perception of brand value and their shopping intentions. We believe the retailers with superior mobile and social media commerce strategies in place will have a decided advantage. Consumers' increased comfort with using their smartphones to go online anywhere combined with their plans to use them more in the 2010 holiday season signals the beginning of a significant shift away from the capacity of the store channel to hold sway over consumers as they move to a purchase decision.
About the survey: The survey by IDC Retail Insights was designed to explore how consumers' growing comfort with mobile commerce (m-commerce) and social media commerce (sm-commerce) will play out in the 2010 holiday shopping season. IDC surveyed more than 1000 U.S. consumers aged 19 years and older in September 2010 to determine how consumers will use MSM-commerce as they shop during the 2010 holiday season. The income and demographic profiles of this sample are in line with the overall profile of the U.S. consumer population. About 73 percent of those surveyed are members of Facebook or other social networks and 68 percent own smartphones.Survey results will be available in a new IDC Retail Insights report, Outlook for Mobile and Social Media Commerce in the 2010 Holiday Shopping Season, to be published in early December.
Contact: http://idc-insights-community.com/retail
Saturday, November 20, 2010
Mobile Networks Face A Growing Security Crisis
Equipment vendors must adopt more secure development and design practices to correct the security vulnerabilities in their network infrastructure equipment as mobile operators transition to advanced broadband services, according to a new report.
Key findings:
-- Awareness of the importance of network security is growing. The recent, high-profile cyber-attacks on Google, the US military, the governments of Georgia and Estonia, and power plants in Iran have raised awareness of network security to a new level. With the increasing pervasiveness of computing and Internet connectivity, the scale of what an attack can achieve is staggering. This is leading organizations of all types (including organized crime, terrorist groups, and some nation-states) to invest enormous time and resources into designing cyber-attacks.
-- The mobile network has traditionally been less vulnerable to attacks than the wireline network, but that gap is closing. The mobile network has had much less exposure to IP traffic and IP end-points, but it is growing as mobile operators acquire more mobile broadband subscribers and become true ISPs. In the architectural transition to LTE, operators will remove TDM from the network and replace it with IP protocols, which are much easier to attack. And after 20 years in commercial service, the original A5/1 encryption algorithm for GSM is finally at risk of being broken and will need supplementing with the later A5/3 algorithm.
-- The changing security landscape gives primary infrastructure vendors a major opportunity to differentiate their value proposition for mobile operators. Optimal mobile network security requires a layered approach, and one key layer is the security of the operator's base stations, RNCs, gateways, switches, routers, and transmission equipment. A comprehensive assessment of the security offered by these products encompasses the security of the development environment in which they are brought to market; some of the design aspects associated with their hardware and software platforms, and the interaction between the two; and their support of the security feature roadmaps defined by the likes of 3GPP and the IETF.
Comment from Patrick Donegan, Senior Analyst of Heavy Reading: Until relatively recently, the mobile industry has been somewhat removed from security threats. It has been possible to treat the low-level fraud that has been with the mobile industry since its inception as a minor irritant. The data-oriented direction that the mobile industry is embarking on will expose the mobile network to a variety of new security challenges.At the same time the mobile industry is evolving, cyber-attacks are gaining a higher profile within society as a whole. So where mobile network security was once taken for granted, operators, infrastructure vendors, handset vendors, and application providers are being called to account as never before and asked for reassurance, near-term solutions, and long-term roadmaps that will ensure that the next 20 years of the mobile industry's evolution are built on as secure a platform as the first.
About the report: Next-Gen Security Strategies for Mobile Network Infrastructure costs $3,995 and is published in PDF format. The price includes an enterprise license covering all of the employees at the purchaser's company.
Contact: http://www.heavyreading.com
Key findings:
-- Awareness of the importance of network security is growing. The recent, high-profile cyber-attacks on Google, the US military, the governments of Georgia and Estonia, and power plants in Iran have raised awareness of network security to a new level. With the increasing pervasiveness of computing and Internet connectivity, the scale of what an attack can achieve is staggering. This is leading organizations of all types (including organized crime, terrorist groups, and some nation-states) to invest enormous time and resources into designing cyber-attacks.
-- The mobile network has traditionally been less vulnerable to attacks than the wireline network, but that gap is closing. The mobile network has had much less exposure to IP traffic and IP end-points, but it is growing as mobile operators acquire more mobile broadband subscribers and become true ISPs. In the architectural transition to LTE, operators will remove TDM from the network and replace it with IP protocols, which are much easier to attack. And after 20 years in commercial service, the original A5/1 encryption algorithm for GSM is finally at risk of being broken and will need supplementing with the later A5/3 algorithm.
-- The changing security landscape gives primary infrastructure vendors a major opportunity to differentiate their value proposition for mobile operators. Optimal mobile network security requires a layered approach, and one key layer is the security of the operator's base stations, RNCs, gateways, switches, routers, and transmission equipment. A comprehensive assessment of the security offered by these products encompasses the security of the development environment in which they are brought to market; some of the design aspects associated with their hardware and software platforms, and the interaction between the two; and their support of the security feature roadmaps defined by the likes of 3GPP and the IETF.
Comment from Patrick Donegan, Senior Analyst of Heavy Reading: Until relatively recently, the mobile industry has been somewhat removed from security threats. It has been possible to treat the low-level fraud that has been with the mobile industry since its inception as a minor irritant. The data-oriented direction that the mobile industry is embarking on will expose the mobile network to a variety of new security challenges.At the same time the mobile industry is evolving, cyber-attacks are gaining a higher profile within society as a whole. So where mobile network security was once taken for granted, operators, infrastructure vendors, handset vendors, and application providers are being called to account as never before and asked for reassurance, near-term solutions, and long-term roadmaps that will ensure that the next 20 years of the mobile industry's evolution are built on as secure a platform as the first.
About the report: Next-Gen Security Strategies for Mobile Network Infrastructure costs $3,995 and is published in PDF format. The price includes an enterprise license covering all of the employees at the purchaser's company.
Contact: http://www.heavyreading.com
Friday, November 19, 2010
More Employees Who Shop Online At Work Plan To Use Company Mobile Devices
The holiday season is quickly approaching, and with it comes Cyber Monday (Nov. 29), one of the busiest online shopping days of the year. Seventy-one percent of employees who plan to shop online at work will do so from Black Friday (Nov. 26) through mid-December.
Forty-seven percent of employees shopping online will use their company-issued mobile devices: notebook computers, tablets or smartphones. "Digital natives" -- ages 18-34, the generation that has grown up with the Internet -- are even more likely to shop using mobile devices, and are the least likely to use secure browsing technology. As mobile devices are increasingly used in the workplace, the need for network security policies to protect sensitive data on these devices is also increasing.
Comment from Mark Lobel, ISACA mobile security project leader and a principal at PricewaterhouseCoopers: Companies need to create a realistic security policy that lets employees stay mobile without compromising the company's intellectual property. To balance productivity and security, the IT mantra should be embrace and educate.
ISACA offers the following holiday shopping online security tips:
Tips for companies:
1. Promote employee awareness of the company IT security policy through an "embrace and educate" approach.
2. Encrypt data on mobile devices.
3. Use secure browsing technology.
4. Take advantage of industry leading good practices, such as Business Model for Information Security (BMIS).
Tips for employees:
1. Do not click on an e-mail or web link. Type the web site URL into your browser to avoid phishing attacks.
2. Protect sensitive information by password-protecting your mobile device and its memory card.
3. Be especially cautious with data on mobile devices; use a screen shield.
4. Ensure that the security tools and processes protecting your work-supplied mobile devices are up to date. If unsure, ask IT.
Contact: http://www.isaca.org/online-shopping-risks
Forty-seven percent of employees shopping online will use their company-issued mobile devices: notebook computers, tablets or smartphones. "Digital natives" -- ages 18-34, the generation that has grown up with the Internet -- are even more likely to shop using mobile devices, and are the least likely to use secure browsing technology. As mobile devices are increasingly used in the workplace, the need for network security policies to protect sensitive data on these devices is also increasing.
Comment from Mark Lobel, ISACA mobile security project leader and a principal at PricewaterhouseCoopers: Companies need to create a realistic security policy that lets employees stay mobile without compromising the company's intellectual property. To balance productivity and security, the IT mantra should be embrace and educate.
ISACA offers the following holiday shopping online security tips:
Tips for companies:
1. Promote employee awareness of the company IT security policy through an "embrace and educate" approach.
2. Encrypt data on mobile devices.
3. Use secure browsing technology.
4. Take advantage of industry leading good practices, such as Business Model for Information Security (BMIS).
Tips for employees:
1. Do not click on an e-mail or web link. Type the web site URL into your browser to avoid phishing attacks.
2. Protect sensitive information by password-protecting your mobile device and its memory card.
3. Be especially cautious with data on mobile devices; use a screen shield.
4. Ensure that the security tools and processes protecting your work-supplied mobile devices are up to date. If unsure, ask IT.
Contact: http://www.isaca.org/online-shopping-risks
Thursday, November 18, 2010
Almost 90 Percent Of Mobile Users Are Likely To Use Location-Based Apps For Holiday Shopping
The mobile audience will be increasingly seeking location media this holiday season, according to a new report. Nearly 90 percent of people are likely to use location-based services in the next several weeks for holiday planning and activities.
When searching for local content, 61 percent say that finding store locations is the most valuable feature of location-based media.
Additional key findings around location trends include:
-- 89 percent will likely use location-based apps and services during the holiday shopping season
-- 36 percent plan to find product reviews
-- 33 percent plan to discover current inventory at nearby stores
-- 26 percent plan to connect with social networks through location-based features
-- 62 percent have used "find a store location" features within an ad
-- On average, 30 percent are willing to travel more than five miles to redeem a mobile coupon
-- 21 percent have redeemed mobile coupons in the past 90 days
-- 49 percent of the On-The-Go Audience is open to checking-in on mobile apps, with 29 percent looking for deals and 17 percent simply wanting to share location
The data shows that mobile users are willing to travel more than five miles to redeem mobile promotions, especially for entertainment, retail or restaurants. This fact demonstrates that marketers can attract more customers by extending the range of their location campaigns beyond the basic storefront check-in to include the entire city.
Comment from David Staas, senior vice president of marketing at JiWire: It's becoming clear that there is a huge opportunity with location, well beyond the check-in. Consumers are demanding a wealth of location information that spreads across branding, product detail and discounts, allowing brands to build bigger campaign strategies. This is great news as we head into 2011 -- unlocking big brand budgets and even more opportunity in location-based media.
The proliferation of Wi-Fi and the impressive growth of mobile apps have been driven by the demands of mobile consumers, especially by the business traveler. Their need to stay connected while out of the office leads 88 percent to actively seek Wi-Fi while traveling. Additionally, 68 percent consider mobile apps very important in making their lives easier while on the go, with more than 50 percent regularly using apps in public Wi-Fi locations. The most popular mobile apps, most of which are location-based, include travel, weather, news and social networking -- The Weather Channel and Facebook apps topped the chart.
Accounting for nearly 7 percent of mobile ad requests, Android continues to grow. Three new Android phones launched in the top 10 mobile devices in Q3, shifting market share from Apple but also changing the position of other devices on the market. While Android OS has seen 3.3 percent growth this quarter, the only device that has remained a top mobile device is the Motorola Droid, rising as the fourth most popular device. The iPad's market share increased 16.3 percent this quarter, while the iPhone and iPod declined.
In the U.K., Android devices are growing much faster, with 12.8 percent market share with devices such as the HTC Desire, Wildfire, Magic and Hero. Apple still holds the top three spots with 82.1 percent of the market share. Mobile device connections make up 18.2 percent of the total connections. JiWire recently launched its presence in Europe with an office in the U.K. and a new partnership with British Telecom, expanding its Wi-Fi media channel.
Wi-Fi usage in the U.S. continues to grow, with an 18.4 percent increase in Q3 alone, as well as continued increase in the number of hotspots. Cafes saw impressive growth of free venues with a 36.9 percent increase, as stores, such as Starbucks, switched from paid to free Wi-Fi. Also in the U.S., Brooklyn and the Bronx, which each increased more than 100 percent, took over the first and second spots as the top Wi-Fi usage cities. This sent New York City and San Francisco to third and fourth place. This change is due to Comcast Xfinity increasing its Wi-Fi network on the East Coast, as well as a general increase in Wi-Fi enabled mobile devices.
About the report: JiWire's Mobile Audience Insights Report JiWire's sixth Mobile Audience Insights Report is based on data from approximately 315,000 public Wi-Fi locations, as well as a survey of 1,200 customers randomly selected across JiWire's Wi-Fi Media Channel from July 2010 - September 2010. JiWire serves advertisements to over 30,000 public Wi-Fi locations in North America and records data from every ad request. This report is based on the ad request data collected from July 2010 - September 2010. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day of the quarter.
Contact: http://www.JiWire.com
When searching for local content, 61 percent say that finding store locations is the most valuable feature of location-based media.
Additional key findings around location trends include:
-- 89 percent will likely use location-based apps and services during the holiday shopping season
-- 36 percent plan to find product reviews
-- 33 percent plan to discover current inventory at nearby stores
-- 26 percent plan to connect with social networks through location-based features
-- 62 percent have used "find a store location" features within an ad
-- On average, 30 percent are willing to travel more than five miles to redeem a mobile coupon
-- 21 percent have redeemed mobile coupons in the past 90 days
-- 49 percent of the On-The-Go Audience is open to checking-in on mobile apps, with 29 percent looking for deals and 17 percent simply wanting to share location
The data shows that mobile users are willing to travel more than five miles to redeem mobile promotions, especially for entertainment, retail or restaurants. This fact demonstrates that marketers can attract more customers by extending the range of their location campaigns beyond the basic storefront check-in to include the entire city.
Comment from David Staas, senior vice president of marketing at JiWire: It's becoming clear that there is a huge opportunity with location, well beyond the check-in. Consumers are demanding a wealth of location information that spreads across branding, product detail and discounts, allowing brands to build bigger campaign strategies. This is great news as we head into 2011 -- unlocking big brand budgets and even more opportunity in location-based media.
The proliferation of Wi-Fi and the impressive growth of mobile apps have been driven by the demands of mobile consumers, especially by the business traveler. Their need to stay connected while out of the office leads 88 percent to actively seek Wi-Fi while traveling. Additionally, 68 percent consider mobile apps very important in making their lives easier while on the go, with more than 50 percent regularly using apps in public Wi-Fi locations. The most popular mobile apps, most of which are location-based, include travel, weather, news and social networking -- The Weather Channel and Facebook apps topped the chart.
Accounting for nearly 7 percent of mobile ad requests, Android continues to grow. Three new Android phones launched in the top 10 mobile devices in Q3, shifting market share from Apple but also changing the position of other devices on the market. While Android OS has seen 3.3 percent growth this quarter, the only device that has remained a top mobile device is the Motorola Droid, rising as the fourth most popular device. The iPad's market share increased 16.3 percent this quarter, while the iPhone and iPod declined.
In the U.K., Android devices are growing much faster, with 12.8 percent market share with devices such as the HTC Desire, Wildfire, Magic and Hero. Apple still holds the top three spots with 82.1 percent of the market share. Mobile device connections make up 18.2 percent of the total connections. JiWire recently launched its presence in Europe with an office in the U.K. and a new partnership with British Telecom, expanding its Wi-Fi media channel.
Wi-Fi usage in the U.S. continues to grow, with an 18.4 percent increase in Q3 alone, as well as continued increase in the number of hotspots. Cafes saw impressive growth of free venues with a 36.9 percent increase, as stores, such as Starbucks, switched from paid to free Wi-Fi. Also in the U.S., Brooklyn and the Bronx, which each increased more than 100 percent, took over the first and second spots as the top Wi-Fi usage cities. This sent New York City and San Francisco to third and fourth place. This change is due to Comcast Xfinity increasing its Wi-Fi network on the East Coast, as well as a general increase in Wi-Fi enabled mobile devices.
About the report: JiWire's Mobile Audience Insights Report JiWire's sixth Mobile Audience Insights Report is based on data from approximately 315,000 public Wi-Fi locations, as well as a survey of 1,200 customers randomly selected across JiWire's Wi-Fi Media Channel from July 2010 - September 2010. JiWire serves advertisements to over 30,000 public Wi-Fi locations in North America and records data from every ad request. This report is based on the ad request data collected from July 2010 - September 2010. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day of the quarter.
Contact: http://www.JiWire.com
Companies Concerned About Convergence Of Mobile Devices For Work, Personal Use
Enterprises are increasingly concerned about the potential security risks mobile devices pose to corporate networks and data, especially as employees use the same device for both work and personal activities, according to a study that reveals the need for a layered approach to creating a holistic enterprise security strategy.
Nine of 10 organizations either provide, or soon will provide, mobile devices for employee use, with BlackBerry smartphones outnumbering all other devices.
Enterprises are trying to manage the consumerization of mobile IT. Seventy percent of employees say they are allowed to use their corporate devices for personal activities. A smaller but still significant number of workers -- 48 percent -- say they can use their personally owned mobile devices to connect to corporate systems.
Still, many enterprises are concerned about employees' mixing work-related tasks on their mobile devices with social networking, web conferencing, media sharing and other personal activities. Eight of 10 respondents believe smartphones expose their business to attack, with data leakage cited as the top security concern.
Comment from Graham Titterington, a principal analyst at Ovum and author of the report: Employees will want to use their devices, no matter who owns them, for both their work and personal lives. It is unrealistic to delineate between these uses for employees who are mobile and working out of the office for a large part of their time. That means organizations must establish a holistic security strategy that addresses the consumerization of this fast-growing channel into corporate networks and data.
But protection is spotty. Among the 52 percent of organizations that use some form of authentication for mobile users, 62 percent rely on simple user name and password sign-on. Only 18 percent use Public Key Infrastructure (PKI) certificates, and just nine percent utilize two-factor authentication featuring one-time passwords. One quarter use anti-virus and anti-malware solutions.
Comment from Mike Jones, mobile security specialist at Symantec: For many professionals, the mobile phone has become a mobile office. But that doesn't mean enterprises need to leave themselves vulnerable to data breach, malware and other threats. A layered approach to mobile security allows enterprises to protect themselves and their users at every point of access, even before a phone receives a message or data transmission.
Comment from Roger Dean, director at EEMA: As this new study bears out, putting a smartphone security strategy in place is now a business imperative. But how many organizations have the in-house expertise required to develop and implement a mobile strategy that fits seamlessly with their overall security profile?
Contact: http://www.symantec.com
Nine of 10 organizations either provide, or soon will provide, mobile devices for employee use, with BlackBerry smartphones outnumbering all other devices.
Enterprises are trying to manage the consumerization of mobile IT. Seventy percent of employees say they are allowed to use their corporate devices for personal activities. A smaller but still significant number of workers -- 48 percent -- say they can use their personally owned mobile devices to connect to corporate systems.
Still, many enterprises are concerned about employees' mixing work-related tasks on their mobile devices with social networking, web conferencing, media sharing and other personal activities. Eight of 10 respondents believe smartphones expose their business to attack, with data leakage cited as the top security concern.
Comment from Graham Titterington, a principal analyst at Ovum and author of the report: Employees will want to use their devices, no matter who owns them, for both their work and personal lives. It is unrealistic to delineate between these uses for employees who are mobile and working out of the office for a large part of their time. That means organizations must establish a holistic security strategy that addresses the consumerization of this fast-growing channel into corporate networks and data.
But protection is spotty. Among the 52 percent of organizations that use some form of authentication for mobile users, 62 percent rely on simple user name and password sign-on. Only 18 percent use Public Key Infrastructure (PKI) certificates, and just nine percent utilize two-factor authentication featuring one-time passwords. One quarter use anti-virus and anti-malware solutions.
Comment from Mike Jones, mobile security specialist at Symantec: For many professionals, the mobile phone has become a mobile office. But that doesn't mean enterprises need to leave themselves vulnerable to data breach, malware and other threats. A layered approach to mobile security allows enterprises to protect themselves and their users at every point of access, even before a phone receives a message or data transmission.
Comment from Roger Dean, director at EEMA: As this new study bears out, putting a smartphone security strategy in place is now a business imperative. But how many organizations have the in-house expertise required to develop and implement a mobile strategy that fits seamlessly with their overall security profile?
Contact: http://www.symantec.com
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