Mobile shopping "warriors" (hyper-connected individuals) and mobile shopping "warrior wannabes" (moderately connected individuals) will account for 28 percent or $127 billion of the $447 billion the National Retail Federation (NRF) predicts U.S. consumers will spend this holiday season, according to a survey. M-commerce and sm-commerce are giving consumers greater advantage as they engage retailers on their own terms -- even inside the store -- within arm's reach of merchandise at the moment of their buying decision.
Mobile shopping warriors and wannabes represent the vanguard for the new age of m-commerce and, of particular interest, results suggest that the early maturity adult audience is an important part of this vanguard. Adults aged 25 to 44 years comprised nearly two-thirds of the mobile shopping warrior group while they comprised slightly less than half of consumers surveyed. In addition, adults aged 45 to 54 years were the most inclined to use their mobile information advantage; for example, asking for a better price to match one they find on their mobile device while in the store.
For retailers, the impact of mobile shopping warriors will be significant this holiday season as the survey reveals, across the board, retailers' m-commerce competence greatly influences consumer perceptions about the brand. Further, an easy-to-use mobile website significantly influences consumers, across all age groups, on where to shop this holiday season. Results also suggest that while the influence of social media outlets on buying decisions is growing, retailers continue to serve as the most important source of information on which consumers make their final purchase decisions. As such, retailers who have met the critical need for consumer-generated Web site content and easy-to-use product information will have the advantage this holiday season.
Other key findings:
More than one third of smartphone-carrying consumers (who represent 24 percent of all U.S. consumers) are ready to use their mobile devices in ways that transform how they shop everywhere and, in particular, how they shop in retail stores. New behaviors facilitated by mobility, all of which can take place in stores, include searching for price and product information, checking merchandise availability, and comparing prices at nearby stores, browsing product reviews, and purchasing goods. Consumers using multiple channels sequentially as they move from Web to store will give way to concurrent omnichannel behaviors as consumers bring their comfortable use of m-commerce with them into the store. These new behaviors will exert pressures that weaken the store's immediate influence on purchase decisions "at the shelf." In general, social media doesn't have widespread influence on shopping decisions but friends influence one another's shopping behavior on social networks and sites that have earned consumer trust will influence this behavior as well.
Comment from Greg Girard, program director, Retail Merchandise Strategies at IDC Retail Insights: MSM-commerce introduces a new consumer shopping model which changes how consumers shop, not simply when and where they shop, as e-commerce has already enabled. It is clear that MSM-commerce already has an influence on consumers' perception of brand value and their shopping intentions. We believe the retailers with superior mobile and social media commerce strategies in place will have a decided advantage. Consumers' increased comfort with using their smartphones to go online anywhere combined with their plans to use them more in the 2010 holiday season signals the beginning of a significant shift away from the capacity of the store channel to hold sway over consumers as they move to a purchase decision.
About the survey: The survey by IDC Retail Insights was designed to explore how consumers' growing comfort with mobile commerce (m-commerce) and social media commerce (sm-commerce) will play out in the 2010 holiday shopping season. IDC surveyed more than 1000 U.S. consumers aged 19 years and older in September 2010 to determine how consumers will use MSM-commerce as they shop during the 2010 holiday season. The income and demographic profiles of this sample are in line with the overall profile of the U.S. consumer population. About 73 percent of those surveyed are members of Facebook or other social networks and 68 percent own smartphones.Survey results will be available in a new IDC Retail Insights report, Outlook for Mobile and Social Media Commerce in the 2010 Holiday Shopping Season, to be published in early December.
Contact: http://idc-insights-community.com/retail
Showing posts with label Smartphones. Show all posts
Showing posts with label Smartphones. Show all posts
Tuesday, November 23, 2010
Friday, November 19, 2010
More Employees Who Shop Online At Work Plan To Use Company Mobile Devices
The holiday season is quickly approaching, and with it comes Cyber Monday (Nov. 29), one of the busiest online shopping days of the year. Seventy-one percent of employees who plan to shop online at work will do so from Black Friday (Nov. 26) through mid-December.
Forty-seven percent of employees shopping online will use their company-issued mobile devices: notebook computers, tablets or smartphones. "Digital natives" -- ages 18-34, the generation that has grown up with the Internet -- are even more likely to shop using mobile devices, and are the least likely to use secure browsing technology. As mobile devices are increasingly used in the workplace, the need for network security policies to protect sensitive data on these devices is also increasing.
Comment from Mark Lobel, ISACA mobile security project leader and a principal at PricewaterhouseCoopers: Companies need to create a realistic security policy that lets employees stay mobile without compromising the company's intellectual property. To balance productivity and security, the IT mantra should be embrace and educate.
ISACA offers the following holiday shopping online security tips:
Tips for companies:
1. Promote employee awareness of the company IT security policy through an "embrace and educate" approach.
2. Encrypt data on mobile devices.
3. Use secure browsing technology.
4. Take advantage of industry leading good practices, such as Business Model for Information Security (BMIS).
Tips for employees:
1. Do not click on an e-mail or web link. Type the web site URL into your browser to avoid phishing attacks.
2. Protect sensitive information by password-protecting your mobile device and its memory card.
3. Be especially cautious with data on mobile devices; use a screen shield.
4. Ensure that the security tools and processes protecting your work-supplied mobile devices are up to date. If unsure, ask IT.
Contact: http://www.isaca.org/online-shopping-risks
Forty-seven percent of employees shopping online will use their company-issued mobile devices: notebook computers, tablets or smartphones. "Digital natives" -- ages 18-34, the generation that has grown up with the Internet -- are even more likely to shop using mobile devices, and are the least likely to use secure browsing technology. As mobile devices are increasingly used in the workplace, the need for network security policies to protect sensitive data on these devices is also increasing.
Comment from Mark Lobel, ISACA mobile security project leader and a principal at PricewaterhouseCoopers: Companies need to create a realistic security policy that lets employees stay mobile without compromising the company's intellectual property. To balance productivity and security, the IT mantra should be embrace and educate.
ISACA offers the following holiday shopping online security tips:
Tips for companies:
1. Promote employee awareness of the company IT security policy through an "embrace and educate" approach.
2. Encrypt data on mobile devices.
3. Use secure browsing technology.
4. Take advantage of industry leading good practices, such as Business Model for Information Security (BMIS).
Tips for employees:
1. Do not click on an e-mail or web link. Type the web site URL into your browser to avoid phishing attacks.
2. Protect sensitive information by password-protecting your mobile device and its memory card.
3. Be especially cautious with data on mobile devices; use a screen shield.
4. Ensure that the security tools and processes protecting your work-supplied mobile devices are up to date. If unsure, ask IT.
Contact: http://www.isaca.org/online-shopping-risks
Wednesday, November 17, 2010
Use Of Mobile Devices Allows Brands To Personalize Location-Based Offers
New research on consumer spending behavior has identified a "New Era of Pause and Purchase" that shows U.S. consumers are giving more thought to their purchasing decisions and redefining what it means to be a smart shopper today.
Among five key trends currently influencing consumer spending is a phenomenon called "CiCo" (Check In To Check Out). The use of mobile devices and the Internet has allowed brands to personalize location-based offers and perks to entice shoppers to "check in" to share deals with fellow shoppers and incentivize group buying on the go before they "check out."
According to the report:
-- 25 percent of consumers say the use of GPS affects their shopping
-- 23 percent say the availability of smartphones impacts their spending
Implications: CiCo is only the beginning of how consumer loyalty can evolve in the coming decade. The mobile web will become a key shopping portal, working as an intimate, personal digital concierge to revolutionize the shopping experience.
Comment from Mary Hines, vice president of marketing at American Express: The "smart spender" of the past was primarily focused on cost. Today's smart spender is defined by values just as much as, if not more than, price. Furthermore, consumers told us that the "buy buy buy" model that has driven them for decades is now shifting towards a more conscientious and values-driven way of purchasing. You can imagine a time when every purchase and product is, in some way, tailored to a consumer's individual needs. Whether it's a coupon offered only to your immediate social circle, or the ability to allocate a percentage of every purchase to the charity of your choice, we will have more individuality than ever before as consumers. American Express will continue to explore the newest innovations that will help our customers become the smartest shoppers they can possibly be.
About the report: For the development of Consumer Spending Futures: The New Era of Pause and Purchase, American Express commissioned Future:Poll, the research division of The Future Laboratory, to explore the impact of change on current and future consumer spending trends across six key markets: US, UK, Canada, Australia, Japan and Mexico. The survey, conducted in August 2010, polled the opinion of 1,000 respondents aged 18 to 65+ years old in each of the six countries, totaling 6,000 respondents. The process utilized a combination of quantitative and qualitative methodology, spanning extensive desk and visual research, online consumer surveys, expert interviews and consumer case studies.
Contact: http://www.americanexpress.com
Contact: To download a PDF of the report, click here.
Among five key trends currently influencing consumer spending is a phenomenon called "CiCo" (Check In To Check Out). The use of mobile devices and the Internet has allowed brands to personalize location-based offers and perks to entice shoppers to "check in" to share deals with fellow shoppers and incentivize group buying on the go before they "check out."
According to the report:
-- 25 percent of consumers say the use of GPS affects their shopping
-- 23 percent say the availability of smartphones impacts their spending
Implications: CiCo is only the beginning of how consumer loyalty can evolve in the coming decade. The mobile web will become a key shopping portal, working as an intimate, personal digital concierge to revolutionize the shopping experience.
Comment from Mary Hines, vice president of marketing at American Express: The "smart spender" of the past was primarily focused on cost. Today's smart spender is defined by values just as much as, if not more than, price. Furthermore, consumers told us that the "buy buy buy" model that has driven them for decades is now shifting towards a more conscientious and values-driven way of purchasing. You can imagine a time when every purchase and product is, in some way, tailored to a consumer's individual needs. Whether it's a coupon offered only to your immediate social circle, or the ability to allocate a percentage of every purchase to the charity of your choice, we will have more individuality than ever before as consumers. American Express will continue to explore the newest innovations that will help our customers become the smartest shoppers they can possibly be.
About the report: For the development of Consumer Spending Futures: The New Era of Pause and Purchase, American Express commissioned Future:Poll, the research division of The Future Laboratory, to explore the impact of change on current and future consumer spending trends across six key markets: US, UK, Canada, Australia, Japan and Mexico. The survey, conducted in August 2010, polled the opinion of 1,000 respondents aged 18 to 65+ years old in each of the six countries, totaling 6,000 respondents. The process utilized a combination of quantitative and qualitative methodology, spanning extensive desk and visual research, online consumer surveys, expert interviews and consumer case studies.
Contact: http://www.americanexpress.com
Contact: To download a PDF of the report, click here.
Tuesday, November 16, 2010
Mobile Workforce: Cross-Generational Technology Gap Is A Myth
The cross-generational tech chasm in the workplace is a myth as overall mobile worker preferences and behavioral characteristics across age groups and geographies are similar, a mobile workforce report finds. In fact, the median age of a mobile employee is somewhere around 46.
The report, which drew from the experiences of more than 1,100 mobile employees, found that personal smartphone liability played a much bigger factor on device usage than age.
The mobile employee survey also uncovered:
-- iPhone and Android will lead the smartphone market by 2012 among the mobile workforce.
-- Globally, smartphone penetration among mobile employees outpaced the consumer market, with 69 percent now using those devices for work.
-- The laptop is becoming the new desktop as the smartphone and tablet replace the old laptop. Over a third of mobile employees (37 percent) believe that a mobile device will usurp the laptop for general business purposes in 2011, and 27 percent believe it will be an iPad or other tablet.
-- 34 percent of mobile employees do not use their smartphones for work if they are footing the bill -- having a direct and negative impact on their productivity.
-- 22 percent of mobile employees breach corporate policy using an unmanaged smartphone for work when their companies have a stricter smartphone policy in place.
Comment from JP Finnell, enterprise analyst at GigaOM Pro: The iPass research findings confirm the demand to connect personally-owned Apple IOS and Android devices to the corporate network is not limited to a specific age group. The MWC data surfaces that the underlying security risks are still a threat and need to be mitigated. This presents an opportunity for corporate IT to jointly develop enterprise mobility policies that leverage enterprise functionality in recent releases of IOS and Android with the capabilities of third-party enterprise mobility service providers.
Comment from Steven Wastie, senior vice president marketing and product management at iPass: Today nearly a third of people use an unmanaged smartphone for work. Unmanaged smartphones are a significant risk to enterprises. Twenty percent of these mobile employees have experienced a relevant security issue with their smartphone containing business data lost, stolen, infected or hacked.
About the report: The iPass Mobile Workforce Report is published quarterly and based on two sources, more than 1,100 survey responses from mobile enterprise employees between October 10 and October 31, 2010 (48 percent from North America, 37 percent from Europe and 12 percent from Asia Pac); enterprise mobile broadband usage data collected by iPass across its user base from July 1 through August 30, 2010.
Contact: http://www.iPass.com
The report, which drew from the experiences of more than 1,100 mobile employees, found that personal smartphone liability played a much bigger factor on device usage than age.
The mobile employee survey also uncovered:
-- iPhone and Android will lead the smartphone market by 2012 among the mobile workforce.
-- Globally, smartphone penetration among mobile employees outpaced the consumer market, with 69 percent now using those devices for work.
-- The laptop is becoming the new desktop as the smartphone and tablet replace the old laptop. Over a third of mobile employees (37 percent) believe that a mobile device will usurp the laptop for general business purposes in 2011, and 27 percent believe it will be an iPad or other tablet.
-- 34 percent of mobile employees do not use their smartphones for work if they are footing the bill -- having a direct and negative impact on their productivity.
-- 22 percent of mobile employees breach corporate policy using an unmanaged smartphone for work when their companies have a stricter smartphone policy in place.
Comment from JP Finnell, enterprise analyst at GigaOM Pro: The iPass research findings confirm the demand to connect personally-owned Apple IOS and Android devices to the corporate network is not limited to a specific age group. The MWC data surfaces that the underlying security risks are still a threat and need to be mitigated. This presents an opportunity for corporate IT to jointly develop enterprise mobility policies that leverage enterprise functionality in recent releases of IOS and Android with the capabilities of third-party enterprise mobility service providers.
Comment from Steven Wastie, senior vice president marketing and product management at iPass: Today nearly a third of people use an unmanaged smartphone for work. Unmanaged smartphones are a significant risk to enterprises. Twenty percent of these mobile employees have experienced a relevant security issue with their smartphone containing business data lost, stolen, infected or hacked.
About the report: The iPass Mobile Workforce Report is published quarterly and based on two sources, more than 1,100 survey responses from mobile enterprise employees between October 10 and October 31, 2010 (48 percent from North America, 37 percent from Europe and 12 percent from Asia Pac); enterprise mobile broadband usage data collected by iPass across its user base from July 1 through August 30, 2010.
Contact: http://www.iPass.com
Friday, November 12, 2010
iPad Boosts Mobile Broadband Device Market; Smartphones Overtaking Mobile Phones
The current mobile broadband device and phones market is increasingly driven by embedded devices and smartphones, with injections of growth coming from new touch screen form factors such as the tablet, notably the Apple iPad, and e-readers like the Amazon Kindle, according to a new report. The fierce competition between smartphone operating systems is also pushing the market, with Android and Windows 7 devices showing a strong response to the popularity of the iPhone. As LTE rolls out, these trends will continue, with device competition intensifying around embedded devices and high-end ultra-smartphones.
2G/3G and LTE mobile broadband devices and subscribers:
-- Mobile broadband card sales are expected to grow 21 percent in 2010 over 2009, driven by the emerging tablet segment (namely the iPad) and continued adoption of HSPA mobile broadband cards
-- The mobile broadband card market, including PC and embedded cards that enable broadband access via W-CDMA/HSPA, CDMA2000/EV-DO, TD-SCDMA, and LTE mobile networks, will reach $20 billion by 2014
-- The number of mobile broadband subscribers is expected to hit 1.8 billion by 2014
-- LTE will be predominantly PC-based (laptops, netbooks, dongles, etc.) for at least the first 5 years of deployment, with a small range of LTE smartphones hitting the market in 2011, limiting 'phone-based' subscribers to a very small minority
-- An LTE iPhone could rapidly change this forecast
Select highlights: 2G/3G mobile, LTE, and WIFI phones and subscribers:
-- Smartphone revenue grew to 46 percent of global mobile phone sales in the second quarter of 2010, driven by the popularity of Apple's iPhone and Android and Windows Mobile 7 handsets
-- The number of mobile subscribers is forecast by Infonetics to hit 6.5 billion by 2014
-- By the end of 2010, Infonetics expects 1.2 billion standard mobile phones and 3G smartphones will have been sold worldwide
-- Nokia maintained clear leadership in the mobile phone market in the first half of 2010, although its market share continued to fall, slipping to about a quarter of the global market
About the reports: Infonetics' biannual 2G/3G Mobile, LTE, and WiFi Phones and Subscribers market size, market share, and forecast report tracks 3G and LTE smartphones, standard mobile phones (GSM, W-CDMA, CDMA, CDMA2000), dual mode cellular/WiFi phones, enterprise single-mode WiFi phones, and mobile subscribers. Companies tracked include Apple, Cisco, D-Link, HTC, Huawei, LG, Motorola, Nokia, Polycom, RIM, Samsung, Sony-Ericsson, Vocera, ZTE and others. Smartphone operating systems tracked include Android, BlackBerry, iPhone, Linux, Palm, Symbian and Windows Mobile.
Infonetics' quarterly 2G/3G and LTE Mobile Broadband Devices and Subscribers market size, market share, and forecasts report tracks W-CDMA/HSPA, CDMA2000/EV-DO, TD-SCDMA, and LTE mobile broadband PC cards, embedded mobile broadband cards (PC, netbook, handheld mobile Internet device), and phone- and PC-based mobile broadband subscribers. The report also tracks mobile broadband routers and netbooks by operating system (Windows, Mac, Linux, other). Companies tracked include Acer, Asus, D-Link, Dell, HP, Huawei, Kyocera, Lenovo, LG, Motorola, NETGEAR, Novatel, Option, Samsung, Sierra Wireless, SonicWALL, Sony Ericsson, Toshiba, ZTE, and others.
Contact: http://www.infonetics.com
2G/3G and LTE mobile broadband devices and subscribers:
-- Mobile broadband card sales are expected to grow 21 percent in 2010 over 2009, driven by the emerging tablet segment (namely the iPad) and continued adoption of HSPA mobile broadband cards
-- The mobile broadband card market, including PC and embedded cards that enable broadband access via W-CDMA/HSPA, CDMA2000/EV-DO, TD-SCDMA, and LTE mobile networks, will reach $20 billion by 2014
-- The number of mobile broadband subscribers is expected to hit 1.8 billion by 2014
-- LTE will be predominantly PC-based (laptops, netbooks, dongles, etc.) for at least the first 5 years of deployment, with a small range of LTE smartphones hitting the market in 2011, limiting 'phone-based' subscribers to a very small minority
-- An LTE iPhone could rapidly change this forecast
Select highlights: 2G/3G mobile, LTE, and WIFI phones and subscribers:
-- Smartphone revenue grew to 46 percent of global mobile phone sales in the second quarter of 2010, driven by the popularity of Apple's iPhone and Android and Windows Mobile 7 handsets
-- The number of mobile subscribers is forecast by Infonetics to hit 6.5 billion by 2014
-- By the end of 2010, Infonetics expects 1.2 billion standard mobile phones and 3G smartphones will have been sold worldwide
-- Nokia maintained clear leadership in the mobile phone market in the first half of 2010, although its market share continued to fall, slipping to about a quarter of the global market
About the reports: Infonetics' biannual 2G/3G Mobile, LTE, and WiFi Phones and Subscribers market size, market share, and forecast report tracks 3G and LTE smartphones, standard mobile phones (GSM, W-CDMA, CDMA, CDMA2000), dual mode cellular/WiFi phones, enterprise single-mode WiFi phones, and mobile subscribers. Companies tracked include Apple, Cisco, D-Link, HTC, Huawei, LG, Motorola, Nokia, Polycom, RIM, Samsung, Sony-Ericsson, Vocera, ZTE and others. Smartphone operating systems tracked include Android, BlackBerry, iPhone, Linux, Palm, Symbian and Windows Mobile.
Infonetics' quarterly 2G/3G and LTE Mobile Broadband Devices and Subscribers market size, market share, and forecasts report tracks W-CDMA/HSPA, CDMA2000/EV-DO, TD-SCDMA, and LTE mobile broadband PC cards, embedded mobile broadband cards (PC, netbook, handheld mobile Internet device), and phone- and PC-based mobile broadband subscribers. The report also tracks mobile broadband routers and netbooks by operating system (Windows, Mac, Linux, other). Companies tracked include Acer, Asus, D-Link, Dell, HP, Huawei, Kyocera, Lenovo, LG, Motorola, NETGEAR, Novatel, Option, Samsung, Sierra Wireless, SonicWALL, Sony Ericsson, Toshiba, ZTE, and others.
Contact: http://www.infonetics.com
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