The holiday season is quickly approaching, and with it comes Cyber Monday (Nov. 29), one of the busiest online shopping days of the year. Seventy-one percent of employees who plan to shop online at work will do so from Black Friday (Nov. 26) through mid-December.
Forty-seven percent of employees shopping online will use their company-issued mobile devices: notebook computers, tablets or smartphones. "Digital natives" -- ages 18-34, the generation that has grown up with the Internet -- are even more likely to shop using mobile devices, and are the least likely to use secure browsing technology. As mobile devices are increasingly used in the workplace, the need for network security policies to protect sensitive data on these devices is also increasing.
Comment from Mark Lobel, ISACA mobile security project leader and a principal at PricewaterhouseCoopers: Companies need to create a realistic security policy that lets employees stay mobile without compromising the company's intellectual property. To balance productivity and security, the IT mantra should be embrace and educate.
ISACA offers the following holiday shopping online security tips:
Tips for companies:
1. Promote employee awareness of the company IT security policy through an "embrace and educate" approach.
2. Encrypt data on mobile devices.
3. Use secure browsing technology.
4. Take advantage of industry leading good practices, such as Business Model for Information Security (BMIS).
Tips for employees:
1. Do not click on an e-mail or web link. Type the web site URL into your browser to avoid phishing attacks.
2. Protect sensitive information by password-protecting your mobile device and its memory card.
3. Be especially cautious with data on mobile devices; use a screen shield.
4. Ensure that the security tools and processes protecting your work-supplied mobile devices are up to date. If unsure, ask IT.
Contact: http://www.isaca.org/online-shopping-risks
Showing posts with label Mobile devices. Show all posts
Showing posts with label Mobile devices. Show all posts
Friday, November 19, 2010
Thursday, November 18, 2010
Almost 90 Percent Of Mobile Users Are Likely To Use Location-Based Apps For Holiday Shopping
The mobile audience will be increasingly seeking location media this holiday season, according to a new report. Nearly 90 percent of people are likely to use location-based services in the next several weeks for holiday planning and activities.
When searching for local content, 61 percent say that finding store locations is the most valuable feature of location-based media.
Additional key findings around location trends include:
-- 89 percent will likely use location-based apps and services during the holiday shopping season
-- 36 percent plan to find product reviews
-- 33 percent plan to discover current inventory at nearby stores
-- 26 percent plan to connect with social networks through location-based features
-- 62 percent have used "find a store location" features within an ad
-- On average, 30 percent are willing to travel more than five miles to redeem a mobile coupon
-- 21 percent have redeemed mobile coupons in the past 90 days
-- 49 percent of the On-The-Go Audience is open to checking-in on mobile apps, with 29 percent looking for deals and 17 percent simply wanting to share location
The data shows that mobile users are willing to travel more than five miles to redeem mobile promotions, especially for entertainment, retail or restaurants. This fact demonstrates that marketers can attract more customers by extending the range of their location campaigns beyond the basic storefront check-in to include the entire city.
Comment from David Staas, senior vice president of marketing at JiWire: It's becoming clear that there is a huge opportunity with location, well beyond the check-in. Consumers are demanding a wealth of location information that spreads across branding, product detail and discounts, allowing brands to build bigger campaign strategies. This is great news as we head into 2011 -- unlocking big brand budgets and even more opportunity in location-based media.
The proliferation of Wi-Fi and the impressive growth of mobile apps have been driven by the demands of mobile consumers, especially by the business traveler. Their need to stay connected while out of the office leads 88 percent to actively seek Wi-Fi while traveling. Additionally, 68 percent consider mobile apps very important in making their lives easier while on the go, with more than 50 percent regularly using apps in public Wi-Fi locations. The most popular mobile apps, most of which are location-based, include travel, weather, news and social networking -- The Weather Channel and Facebook apps topped the chart.
Accounting for nearly 7 percent of mobile ad requests, Android continues to grow. Three new Android phones launched in the top 10 mobile devices in Q3, shifting market share from Apple but also changing the position of other devices on the market. While Android OS has seen 3.3 percent growth this quarter, the only device that has remained a top mobile device is the Motorola Droid, rising as the fourth most popular device. The iPad's market share increased 16.3 percent this quarter, while the iPhone and iPod declined.
In the U.K., Android devices are growing much faster, with 12.8 percent market share with devices such as the HTC Desire, Wildfire, Magic and Hero. Apple still holds the top three spots with 82.1 percent of the market share. Mobile device connections make up 18.2 percent of the total connections. JiWire recently launched its presence in Europe with an office in the U.K. and a new partnership with British Telecom, expanding its Wi-Fi media channel.
Wi-Fi usage in the U.S. continues to grow, with an 18.4 percent increase in Q3 alone, as well as continued increase in the number of hotspots. Cafes saw impressive growth of free venues with a 36.9 percent increase, as stores, such as Starbucks, switched from paid to free Wi-Fi. Also in the U.S., Brooklyn and the Bronx, which each increased more than 100 percent, took over the first and second spots as the top Wi-Fi usage cities. This sent New York City and San Francisco to third and fourth place. This change is due to Comcast Xfinity increasing its Wi-Fi network on the East Coast, as well as a general increase in Wi-Fi enabled mobile devices.
About the report: JiWire's Mobile Audience Insights Report JiWire's sixth Mobile Audience Insights Report is based on data from approximately 315,000 public Wi-Fi locations, as well as a survey of 1,200 customers randomly selected across JiWire's Wi-Fi Media Channel from July 2010 - September 2010. JiWire serves advertisements to over 30,000 public Wi-Fi locations in North America and records data from every ad request. This report is based on the ad request data collected from July 2010 - September 2010. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day of the quarter.
Contact: http://www.JiWire.com
When searching for local content, 61 percent say that finding store locations is the most valuable feature of location-based media.
Additional key findings around location trends include:
-- 89 percent will likely use location-based apps and services during the holiday shopping season
-- 36 percent plan to find product reviews
-- 33 percent plan to discover current inventory at nearby stores
-- 26 percent plan to connect with social networks through location-based features
-- 62 percent have used "find a store location" features within an ad
-- On average, 30 percent are willing to travel more than five miles to redeem a mobile coupon
-- 21 percent have redeemed mobile coupons in the past 90 days
-- 49 percent of the On-The-Go Audience is open to checking-in on mobile apps, with 29 percent looking for deals and 17 percent simply wanting to share location
The data shows that mobile users are willing to travel more than five miles to redeem mobile promotions, especially for entertainment, retail or restaurants. This fact demonstrates that marketers can attract more customers by extending the range of their location campaigns beyond the basic storefront check-in to include the entire city.
Comment from David Staas, senior vice president of marketing at JiWire: It's becoming clear that there is a huge opportunity with location, well beyond the check-in. Consumers are demanding a wealth of location information that spreads across branding, product detail and discounts, allowing brands to build bigger campaign strategies. This is great news as we head into 2011 -- unlocking big brand budgets and even more opportunity in location-based media.
The proliferation of Wi-Fi and the impressive growth of mobile apps have been driven by the demands of mobile consumers, especially by the business traveler. Their need to stay connected while out of the office leads 88 percent to actively seek Wi-Fi while traveling. Additionally, 68 percent consider mobile apps very important in making their lives easier while on the go, with more than 50 percent regularly using apps in public Wi-Fi locations. The most popular mobile apps, most of which are location-based, include travel, weather, news and social networking -- The Weather Channel and Facebook apps topped the chart.
Accounting for nearly 7 percent of mobile ad requests, Android continues to grow. Three new Android phones launched in the top 10 mobile devices in Q3, shifting market share from Apple but also changing the position of other devices on the market. While Android OS has seen 3.3 percent growth this quarter, the only device that has remained a top mobile device is the Motorola Droid, rising as the fourth most popular device. The iPad's market share increased 16.3 percent this quarter, while the iPhone and iPod declined.
In the U.K., Android devices are growing much faster, with 12.8 percent market share with devices such as the HTC Desire, Wildfire, Magic and Hero. Apple still holds the top three spots with 82.1 percent of the market share. Mobile device connections make up 18.2 percent of the total connections. JiWire recently launched its presence in Europe with an office in the U.K. and a new partnership with British Telecom, expanding its Wi-Fi media channel.
Wi-Fi usage in the U.S. continues to grow, with an 18.4 percent increase in Q3 alone, as well as continued increase in the number of hotspots. Cafes saw impressive growth of free venues with a 36.9 percent increase, as stores, such as Starbucks, switched from paid to free Wi-Fi. Also in the U.S., Brooklyn and the Bronx, which each increased more than 100 percent, took over the first and second spots as the top Wi-Fi usage cities. This sent New York City and San Francisco to third and fourth place. This change is due to Comcast Xfinity increasing its Wi-Fi network on the East Coast, as well as a general increase in Wi-Fi enabled mobile devices.
About the report: JiWire's Mobile Audience Insights Report JiWire's sixth Mobile Audience Insights Report is based on data from approximately 315,000 public Wi-Fi locations, as well as a survey of 1,200 customers randomly selected across JiWire's Wi-Fi Media Channel from July 2010 - September 2010. JiWire serves advertisements to over 30,000 public Wi-Fi locations in North America and records data from every ad request. This report is based on the ad request data collected from July 2010 - September 2010. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day of the quarter.
Contact: http://www.JiWire.com
Companies Concerned About Convergence Of Mobile Devices For Work, Personal Use
Enterprises are increasingly concerned about the potential security risks mobile devices pose to corporate networks and data, especially as employees use the same device for both work and personal activities, according to a study that reveals the need for a layered approach to creating a holistic enterprise security strategy.
Nine of 10 organizations either provide, or soon will provide, mobile devices for employee use, with BlackBerry smartphones outnumbering all other devices.
Enterprises are trying to manage the consumerization of mobile IT. Seventy percent of employees say they are allowed to use their corporate devices for personal activities. A smaller but still significant number of workers -- 48 percent -- say they can use their personally owned mobile devices to connect to corporate systems.
Still, many enterprises are concerned about employees' mixing work-related tasks on their mobile devices with social networking, web conferencing, media sharing and other personal activities. Eight of 10 respondents believe smartphones expose their business to attack, with data leakage cited as the top security concern.
Comment from Graham Titterington, a principal analyst at Ovum and author of the report: Employees will want to use their devices, no matter who owns them, for both their work and personal lives. It is unrealistic to delineate between these uses for employees who are mobile and working out of the office for a large part of their time. That means organizations must establish a holistic security strategy that addresses the consumerization of this fast-growing channel into corporate networks and data.
But protection is spotty. Among the 52 percent of organizations that use some form of authentication for mobile users, 62 percent rely on simple user name and password sign-on. Only 18 percent use Public Key Infrastructure (PKI) certificates, and just nine percent utilize two-factor authentication featuring one-time passwords. One quarter use anti-virus and anti-malware solutions.
Comment from Mike Jones, mobile security specialist at Symantec: For many professionals, the mobile phone has become a mobile office. But that doesn't mean enterprises need to leave themselves vulnerable to data breach, malware and other threats. A layered approach to mobile security allows enterprises to protect themselves and their users at every point of access, even before a phone receives a message or data transmission.
Comment from Roger Dean, director at EEMA: As this new study bears out, putting a smartphone security strategy in place is now a business imperative. But how many organizations have the in-house expertise required to develop and implement a mobile strategy that fits seamlessly with their overall security profile?
Contact: http://www.symantec.com
Nine of 10 organizations either provide, or soon will provide, mobile devices for employee use, with BlackBerry smartphones outnumbering all other devices.
Enterprises are trying to manage the consumerization of mobile IT. Seventy percent of employees say they are allowed to use their corporate devices for personal activities. A smaller but still significant number of workers -- 48 percent -- say they can use their personally owned mobile devices to connect to corporate systems.
Still, many enterprises are concerned about employees' mixing work-related tasks on their mobile devices with social networking, web conferencing, media sharing and other personal activities. Eight of 10 respondents believe smartphones expose their business to attack, with data leakage cited as the top security concern.
Comment from Graham Titterington, a principal analyst at Ovum and author of the report: Employees will want to use their devices, no matter who owns them, for both their work and personal lives. It is unrealistic to delineate between these uses for employees who are mobile and working out of the office for a large part of their time. That means organizations must establish a holistic security strategy that addresses the consumerization of this fast-growing channel into corporate networks and data.
But protection is spotty. Among the 52 percent of organizations that use some form of authentication for mobile users, 62 percent rely on simple user name and password sign-on. Only 18 percent use Public Key Infrastructure (PKI) certificates, and just nine percent utilize two-factor authentication featuring one-time passwords. One quarter use anti-virus and anti-malware solutions.
Comment from Mike Jones, mobile security specialist at Symantec: For many professionals, the mobile phone has become a mobile office. But that doesn't mean enterprises need to leave themselves vulnerable to data breach, malware and other threats. A layered approach to mobile security allows enterprises to protect themselves and their users at every point of access, even before a phone receives a message or data transmission.
Comment from Roger Dean, director at EEMA: As this new study bears out, putting a smartphone security strategy in place is now a business imperative. But how many organizations have the in-house expertise required to develop and implement a mobile strategy that fits seamlessly with their overall security profile?
Contact: http://www.symantec.com
Wednesday, November 17, 2010
Two-Thirds Of U.S. Consumers Seek Medical Advice Via the Internet, Social Media
U.S. consumers seeking medical advice are turning to medical websites, social media sites, online communities and informational websites -- often by using mobile devices -- in far greater numbers than the web sites of pharmaceutical companies, according to a survey.
Of the more than two thirds (68 percent) who go online for health information, 11 percent regularly turn to a pharmaceutical company's website to seek information about an illness or medical condition, compared to 92 percent who look to other online resources more frequently.
Pharmaceutical companies that are not fully leveraging multiple online channels are missing a real opportunity to address this captive audience. The fundamental shift from a predominantly one-way company-to-patient dialogue to enabling a patient-to-patient -- and even a patient-to-physician dialogue -- through the evolution of social networks and online communities, has resulted in fragmentation.
Sixty-nine percent of respondents expect pharmaceutical companies to provide information about the medical condition or illness for which they are taking drugs. To address that expectation, pharmaceutical companies must not only provide the right information, but upgrade their websites to create a more dynamic, interactive experience, demonstrate an understanding of their patients' needs, provide holistic solutions and clearly reinforce their brand identity in a two-way dialogue.
There will continue to be significant, disruptive innovations in the pharmaceutical sales and marketing model within the next five years driven by the creation of a more customer-focused business model, further cost-cutting initiatives and the quest by companies to gain a more competitive edge.
Comment from Tom Schwenger, global managing director for Accenture's Life Sciences Sales & Marketing practice: Pharmaceutical companies that embrace innovations such as social networking and communications via mobile devices and integrate and align their communication strategy across multiple channels will be positioned to have a much greater influence on their patients' choices and consequently, realize significant increases in revenue, profitability and sustained competitive advantage. While pharmaceutical companies are methodical in manufacturing their products, there is a clear disconnect in how they communicate with their patients. Companies need to reevaluate their marketing campaigns to ensure they are integrated across all patient touch-points and channels to meet customer demand for health solutions, increase trust and brand loyalty and enhance customer perceptions. The survey results clearly show that pharmaceutical companies must adopt a better understanding of their patient behavior through sophisticated analysis in order to fully capitalize on how patients interact with social media channels and websites. With only 11 percent of survey respondents saying they most often use a pharmaceutical company's web site to seek information about an illness or condition when looking online, pharmaceutical companies have a tremendous opportunity to better connect with patients through multiple digital venues in addition to their own website.
About the survey: The online survey was conducted by Accenture among 852 adult consumers in the U.S. between August 30, 2010 and September 3, 2010. The survey sample is representative by gender, age, and geography of the U.S. population. Consumers polled indicated they or someone in their household was currently taking prescribed medications.
Contact: http://www.accenture.com
Of the more than two thirds (68 percent) who go online for health information, 11 percent regularly turn to a pharmaceutical company's website to seek information about an illness or medical condition, compared to 92 percent who look to other online resources more frequently.
Pharmaceutical companies that are not fully leveraging multiple online channels are missing a real opportunity to address this captive audience. The fundamental shift from a predominantly one-way company-to-patient dialogue to enabling a patient-to-patient -- and even a patient-to-physician dialogue -- through the evolution of social networks and online communities, has resulted in fragmentation.
Sixty-nine percent of respondents expect pharmaceutical companies to provide information about the medical condition or illness for which they are taking drugs. To address that expectation, pharmaceutical companies must not only provide the right information, but upgrade their websites to create a more dynamic, interactive experience, demonstrate an understanding of their patients' needs, provide holistic solutions and clearly reinforce their brand identity in a two-way dialogue.
There will continue to be significant, disruptive innovations in the pharmaceutical sales and marketing model within the next five years driven by the creation of a more customer-focused business model, further cost-cutting initiatives and the quest by companies to gain a more competitive edge.
Comment from Tom Schwenger, global managing director for Accenture's Life Sciences Sales & Marketing practice: Pharmaceutical companies that embrace innovations such as social networking and communications via mobile devices and integrate and align their communication strategy across multiple channels will be positioned to have a much greater influence on their patients' choices and consequently, realize significant increases in revenue, profitability and sustained competitive advantage. While pharmaceutical companies are methodical in manufacturing their products, there is a clear disconnect in how they communicate with their patients. Companies need to reevaluate their marketing campaigns to ensure they are integrated across all patient touch-points and channels to meet customer demand for health solutions, increase trust and brand loyalty and enhance customer perceptions. The survey results clearly show that pharmaceutical companies must adopt a better understanding of their patient behavior through sophisticated analysis in order to fully capitalize on how patients interact with social media channels and websites. With only 11 percent of survey respondents saying they most often use a pharmaceutical company's web site to seek information about an illness or condition when looking online, pharmaceutical companies have a tremendous opportunity to better connect with patients through multiple digital venues in addition to their own website.
About the survey: The online survey was conducted by Accenture among 852 adult consumers in the U.S. between August 30, 2010 and September 3, 2010. The survey sample is representative by gender, age, and geography of the U.S. population. Consumers polled indicated they or someone in their household was currently taking prescribed medications.
Contact: http://www.accenture.com
Use Of Mobile Devices Allows Brands To Personalize Location-Based Offers
New research on consumer spending behavior has identified a "New Era of Pause and Purchase" that shows U.S. consumers are giving more thought to their purchasing decisions and redefining what it means to be a smart shopper today.
Among five key trends currently influencing consumer spending is a phenomenon called "CiCo" (Check In To Check Out). The use of mobile devices and the Internet has allowed brands to personalize location-based offers and perks to entice shoppers to "check in" to share deals with fellow shoppers and incentivize group buying on the go before they "check out."
According to the report:
-- 25 percent of consumers say the use of GPS affects their shopping
-- 23 percent say the availability of smartphones impacts their spending
Implications: CiCo is only the beginning of how consumer loyalty can evolve in the coming decade. The mobile web will become a key shopping portal, working as an intimate, personal digital concierge to revolutionize the shopping experience.
Comment from Mary Hines, vice president of marketing at American Express: The "smart spender" of the past was primarily focused on cost. Today's smart spender is defined by values just as much as, if not more than, price. Furthermore, consumers told us that the "buy buy buy" model that has driven them for decades is now shifting towards a more conscientious and values-driven way of purchasing. You can imagine a time when every purchase and product is, in some way, tailored to a consumer's individual needs. Whether it's a coupon offered only to your immediate social circle, or the ability to allocate a percentage of every purchase to the charity of your choice, we will have more individuality than ever before as consumers. American Express will continue to explore the newest innovations that will help our customers become the smartest shoppers they can possibly be.
About the report: For the development of Consumer Spending Futures: The New Era of Pause and Purchase, American Express commissioned Future:Poll, the research division of The Future Laboratory, to explore the impact of change on current and future consumer spending trends across six key markets: US, UK, Canada, Australia, Japan and Mexico. The survey, conducted in August 2010, polled the opinion of 1,000 respondents aged 18 to 65+ years old in each of the six countries, totaling 6,000 respondents. The process utilized a combination of quantitative and qualitative methodology, spanning extensive desk and visual research, online consumer surveys, expert interviews and consumer case studies.
Contact: http://www.americanexpress.com
Contact: To download a PDF of the report, click here.
Among five key trends currently influencing consumer spending is a phenomenon called "CiCo" (Check In To Check Out). The use of mobile devices and the Internet has allowed brands to personalize location-based offers and perks to entice shoppers to "check in" to share deals with fellow shoppers and incentivize group buying on the go before they "check out."
According to the report:
-- 25 percent of consumers say the use of GPS affects their shopping
-- 23 percent say the availability of smartphones impacts their spending
Implications: CiCo is only the beginning of how consumer loyalty can evolve in the coming decade. The mobile web will become a key shopping portal, working as an intimate, personal digital concierge to revolutionize the shopping experience.
Comment from Mary Hines, vice president of marketing at American Express: The "smart spender" of the past was primarily focused on cost. Today's smart spender is defined by values just as much as, if not more than, price. Furthermore, consumers told us that the "buy buy buy" model that has driven them for decades is now shifting towards a more conscientious and values-driven way of purchasing. You can imagine a time when every purchase and product is, in some way, tailored to a consumer's individual needs. Whether it's a coupon offered only to your immediate social circle, or the ability to allocate a percentage of every purchase to the charity of your choice, we will have more individuality than ever before as consumers. American Express will continue to explore the newest innovations that will help our customers become the smartest shoppers they can possibly be.
About the report: For the development of Consumer Spending Futures: The New Era of Pause and Purchase, American Express commissioned Future:Poll, the research division of The Future Laboratory, to explore the impact of change on current and future consumer spending trends across six key markets: US, UK, Canada, Australia, Japan and Mexico. The survey, conducted in August 2010, polled the opinion of 1,000 respondents aged 18 to 65+ years old in each of the six countries, totaling 6,000 respondents. The process utilized a combination of quantitative and qualitative methodology, spanning extensive desk and visual research, online consumer surveys, expert interviews and consumer case studies.
Contact: http://www.americanexpress.com
Contact: To download a PDF of the report, click here.
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