Gadget-Owning Parents Are Frustrated With Clutter of Cords

Americans love gadgets and parents in particular have more electronic devices in their households than the general adult population, according to a poll. The survey found that three-quarters (75 percent) of parents rely on their mobile devices to help them accomplish things they need to do during the day, and keeping them charged is part of the daily to-do lists of 65 percent of parents. However, 62 percent of parents -- and 59 percent of adults -- dislike the cords that come with their gadgets and 68 percent feel frustrated by cords cluttering up the home.

The aesthetic impact charging cords have on homes is also a concern for up to 82 percent of parents and 76 percent of adults, who agree that less charger cord clutter would improve their home decor. According to the survey, keeping living spaces neat makes 77 percent of adults and 80 percent of parents less stressed, and up to 84 percent of parents and 79 percent of adults feel that having one place to charge their devices would keep them better organized.

With 74 percent of U.S. households owning at least one mobile phone, they want a simpler way to keep them powered -- 79 percent of adults believe that being able to charge their devices wirelessly would make life easier. Parents are particularly enthusiastic about being able to charge their devices wirelessly compared to the general adult population, with 86 percent in agreement that wirelessly charging their devices would make their life easier. This sentiment can be linked to the fact that up to 85 percent of parents and 78 percent of adults feel that it's annoying to have one charger for each device.

Comment from Bob Jacobs, Duracell marketing director-North America: As our lives become increasingly mobile and we rely on devices to get through the day, keeping them fully charged is crucial.

About the survey: The national survey was conducted online by IPSOS Public Affairs on behalf of Duracell October 19-21, 2010 using a national sample of 1,723 adults over the age of 18 -- including 500 parents living with children under 18. Duracell offers the myGrid charging pad to help alleviate frustrations consumers experience with keeping devices charged.

Contact: http://ipsos-na.com/news-polls/pressrelease.aspx?id=5039