New research finds that an increasing number of younger smartphone users prefer mobile apps over Web browsers, impacting the market for mobile content and accelerating the flow of advertising dollars to app-based content services.
The majority of consumers who prefer to use apps over mobile Web browsers are under 35 years of age. Mobile apps are already the dominant medium for access to Internet radio (including Pandora), maps, social networks, navigation (including Google Maps), and games. Netflix has developed an app for the iPad and iPhone which could increase video use as well.
While mobile apps will not completely replace Web browsers, content owners and distributors that rely too much on mobile Web might lose audience and revenues.
Comment from Harry Wang, Director of Mobile Product Research, Parks Associates: Consumers under 35 are starting to ditch browsers in favor of mobile apps, where they don't have to type in a Web address or contend with slow browser speeds. They are also put off by Web pages that do not fit the small phone screen, whereas the mobile app is native to the platform. The mobile experience is all about convenience and instantaneous access. The advantages of mobile apps could lead to a new content distribution environment for paid and ad-supported media services.
Contact: http://www.parksassociates.com
Showing posts with label iPad. Show all posts
Showing posts with label iPad. Show all posts
Wednesday, November 24, 2010
Friday, November 12, 2010
iPad Boosts Mobile Broadband Device Market; Smartphones Overtaking Mobile Phones
The current mobile broadband device and phones market is increasingly driven by embedded devices and smartphones, with injections of growth coming from new touch screen form factors such as the tablet, notably the Apple iPad, and e-readers like the Amazon Kindle, according to a new report. The fierce competition between smartphone operating systems is also pushing the market, with Android and Windows 7 devices showing a strong response to the popularity of the iPhone. As LTE rolls out, these trends will continue, with device competition intensifying around embedded devices and high-end ultra-smartphones.
2G/3G and LTE mobile broadband devices and subscribers:
-- Mobile broadband card sales are expected to grow 21 percent in 2010 over 2009, driven by the emerging tablet segment (namely the iPad) and continued adoption of HSPA mobile broadband cards
-- The mobile broadband card market, including PC and embedded cards that enable broadband access via W-CDMA/HSPA, CDMA2000/EV-DO, TD-SCDMA, and LTE mobile networks, will reach $20 billion by 2014
-- The number of mobile broadband subscribers is expected to hit 1.8 billion by 2014
-- LTE will be predominantly PC-based (laptops, netbooks, dongles, etc.) for at least the first 5 years of deployment, with a small range of LTE smartphones hitting the market in 2011, limiting 'phone-based' subscribers to a very small minority
-- An LTE iPhone could rapidly change this forecast
Select highlights: 2G/3G mobile, LTE, and WIFI phones and subscribers:
-- Smartphone revenue grew to 46 percent of global mobile phone sales in the second quarter of 2010, driven by the popularity of Apple's iPhone and Android and Windows Mobile 7 handsets
-- The number of mobile subscribers is forecast by Infonetics to hit 6.5 billion by 2014
-- By the end of 2010, Infonetics expects 1.2 billion standard mobile phones and 3G smartphones will have been sold worldwide
-- Nokia maintained clear leadership in the mobile phone market in the first half of 2010, although its market share continued to fall, slipping to about a quarter of the global market
About the reports: Infonetics' biannual 2G/3G Mobile, LTE, and WiFi Phones and Subscribers market size, market share, and forecast report tracks 3G and LTE smartphones, standard mobile phones (GSM, W-CDMA, CDMA, CDMA2000), dual mode cellular/WiFi phones, enterprise single-mode WiFi phones, and mobile subscribers. Companies tracked include Apple, Cisco, D-Link, HTC, Huawei, LG, Motorola, Nokia, Polycom, RIM, Samsung, Sony-Ericsson, Vocera, ZTE and others. Smartphone operating systems tracked include Android, BlackBerry, iPhone, Linux, Palm, Symbian and Windows Mobile.
Infonetics' quarterly 2G/3G and LTE Mobile Broadband Devices and Subscribers market size, market share, and forecasts report tracks W-CDMA/HSPA, CDMA2000/EV-DO, TD-SCDMA, and LTE mobile broadband PC cards, embedded mobile broadband cards (PC, netbook, handheld mobile Internet device), and phone- and PC-based mobile broadband subscribers. The report also tracks mobile broadband routers and netbooks by operating system (Windows, Mac, Linux, other). Companies tracked include Acer, Asus, D-Link, Dell, HP, Huawei, Kyocera, Lenovo, LG, Motorola, NETGEAR, Novatel, Option, Samsung, Sierra Wireless, SonicWALL, Sony Ericsson, Toshiba, ZTE, and others.
Contact: http://www.infonetics.com
2G/3G and LTE mobile broadband devices and subscribers:
-- Mobile broadband card sales are expected to grow 21 percent in 2010 over 2009, driven by the emerging tablet segment (namely the iPad) and continued adoption of HSPA mobile broadband cards
-- The mobile broadband card market, including PC and embedded cards that enable broadband access via W-CDMA/HSPA, CDMA2000/EV-DO, TD-SCDMA, and LTE mobile networks, will reach $20 billion by 2014
-- The number of mobile broadband subscribers is expected to hit 1.8 billion by 2014
-- LTE will be predominantly PC-based (laptops, netbooks, dongles, etc.) for at least the first 5 years of deployment, with a small range of LTE smartphones hitting the market in 2011, limiting 'phone-based' subscribers to a very small minority
-- An LTE iPhone could rapidly change this forecast
Select highlights: 2G/3G mobile, LTE, and WIFI phones and subscribers:
-- Smartphone revenue grew to 46 percent of global mobile phone sales in the second quarter of 2010, driven by the popularity of Apple's iPhone and Android and Windows Mobile 7 handsets
-- The number of mobile subscribers is forecast by Infonetics to hit 6.5 billion by 2014
-- By the end of 2010, Infonetics expects 1.2 billion standard mobile phones and 3G smartphones will have been sold worldwide
-- Nokia maintained clear leadership in the mobile phone market in the first half of 2010, although its market share continued to fall, slipping to about a quarter of the global market
About the reports: Infonetics' biannual 2G/3G Mobile, LTE, and WiFi Phones and Subscribers market size, market share, and forecast report tracks 3G and LTE smartphones, standard mobile phones (GSM, W-CDMA, CDMA, CDMA2000), dual mode cellular/WiFi phones, enterprise single-mode WiFi phones, and mobile subscribers. Companies tracked include Apple, Cisco, D-Link, HTC, Huawei, LG, Motorola, Nokia, Polycom, RIM, Samsung, Sony-Ericsson, Vocera, ZTE and others. Smartphone operating systems tracked include Android, BlackBerry, iPhone, Linux, Palm, Symbian and Windows Mobile.
Infonetics' quarterly 2G/3G and LTE Mobile Broadband Devices and Subscribers market size, market share, and forecasts report tracks W-CDMA/HSPA, CDMA2000/EV-DO, TD-SCDMA, and LTE mobile broadband PC cards, embedded mobile broadband cards (PC, netbook, handheld mobile Internet device), and phone- and PC-based mobile broadband subscribers. The report also tracks mobile broadband routers and netbooks by operating system (Windows, Mac, Linux, other). Companies tracked include Acer, Asus, D-Link, Dell, HP, Huawei, Kyocera, Lenovo, LG, Motorola, NETGEAR, Novatel, Option, Samsung, Sierra Wireless, SonicWALL, Sony Ericsson, Toshiba, ZTE, and others.
Contact: http://www.infonetics.com
Subscribe to:
Posts (Atom)