U.S. consumers seeking medical advice are turning to medical websites, social media sites, online communities and informational websites -- often by using mobile devices -- in far greater numbers than the web sites of pharmaceutical companies, according to a survey.
Of the more than two thirds (68 percent) who go online for health information, 11 percent regularly turn to a pharmaceutical company's website to seek information about an illness or medical condition, compared to 92 percent who look to other online resources more frequently.
Pharmaceutical companies that are not fully leveraging multiple online channels are missing a real opportunity to address this captive audience. The fundamental shift from a predominantly one-way company-to-patient dialogue to enabling a patient-to-patient -- and even a patient-to-physician dialogue -- through the evolution of social networks and online communities, has resulted in fragmentation.
Sixty-nine percent of respondents expect pharmaceutical companies to provide information about the medical condition or illness for which they are taking drugs. To address that expectation, pharmaceutical companies must not only provide the right information, but upgrade their websites to create a more dynamic, interactive experience, demonstrate an understanding of their patients' needs, provide holistic solutions and clearly reinforce their brand identity in a two-way dialogue.
There will continue to be significant, disruptive innovations in the pharmaceutical sales and marketing model within the next five years driven by the creation of a more customer-focused business model, further cost-cutting initiatives and the quest by companies to gain a more competitive edge.
Comment from Tom Schwenger, global managing director for Accenture's Life Sciences Sales & Marketing practice: Pharmaceutical companies that embrace innovations such as social networking and communications via mobile devices and integrate and align their communication strategy across multiple channels will be positioned to have a much greater influence on their patients' choices and consequently, realize significant increases in revenue, profitability and sustained competitive advantage. While pharmaceutical companies are methodical in manufacturing their products, there is a clear disconnect in how they communicate with their patients. Companies need to reevaluate their marketing campaigns to ensure they are integrated across all patient touch-points and channels to meet customer demand for health solutions, increase trust and brand loyalty and enhance customer perceptions. The survey results clearly show that pharmaceutical companies must adopt a better understanding of their patient behavior through sophisticated analysis in order to fully capitalize on how patients interact with social media channels and websites. With only 11 percent of survey respondents saying they most often use a pharmaceutical company's web site to seek information about an illness or condition when looking online, pharmaceutical companies have a tremendous opportunity to better connect with patients through multiple digital venues in addition to their own website.
About the survey: The online survey was conducted by Accenture among 852 adult consumers in the U.S. between August 30, 2010 and September 3, 2010. The survey sample is representative by gender, age, and geography of the U.S. population. Consumers polled indicated they or someone in their household was currently taking prescribed medications.
Contact: http://www.accenture.com
Wednesday, November 17, 2010
Use Of Mobile Devices Allows Brands To Personalize Location-Based Offers
New research on consumer spending behavior has identified a "New Era of Pause and Purchase" that shows U.S. consumers are giving more thought to their purchasing decisions and redefining what it means to be a smart shopper today.
Among five key trends currently influencing consumer spending is a phenomenon called "CiCo" (Check In To Check Out). The use of mobile devices and the Internet has allowed brands to personalize location-based offers and perks to entice shoppers to "check in" to share deals with fellow shoppers and incentivize group buying on the go before they "check out."
According to the report:
-- 25 percent of consumers say the use of GPS affects their shopping
-- 23 percent say the availability of smartphones impacts their spending
Implications: CiCo is only the beginning of how consumer loyalty can evolve in the coming decade. The mobile web will become a key shopping portal, working as an intimate, personal digital concierge to revolutionize the shopping experience.
Comment from Mary Hines, vice president of marketing at American Express: The "smart spender" of the past was primarily focused on cost. Today's smart spender is defined by values just as much as, if not more than, price. Furthermore, consumers told us that the "buy buy buy" model that has driven them for decades is now shifting towards a more conscientious and values-driven way of purchasing. You can imagine a time when every purchase and product is, in some way, tailored to a consumer's individual needs. Whether it's a coupon offered only to your immediate social circle, or the ability to allocate a percentage of every purchase to the charity of your choice, we will have more individuality than ever before as consumers. American Express will continue to explore the newest innovations that will help our customers become the smartest shoppers they can possibly be.
About the report: For the development of Consumer Spending Futures: The New Era of Pause and Purchase, American Express commissioned Future:Poll, the research division of The Future Laboratory, to explore the impact of change on current and future consumer spending trends across six key markets: US, UK, Canada, Australia, Japan and Mexico. The survey, conducted in August 2010, polled the opinion of 1,000 respondents aged 18 to 65+ years old in each of the six countries, totaling 6,000 respondents. The process utilized a combination of quantitative and qualitative methodology, spanning extensive desk and visual research, online consumer surveys, expert interviews and consumer case studies.
Contact: http://www.americanexpress.com
Contact: To download a PDF of the report, click here.
Among five key trends currently influencing consumer spending is a phenomenon called "CiCo" (Check In To Check Out). The use of mobile devices and the Internet has allowed brands to personalize location-based offers and perks to entice shoppers to "check in" to share deals with fellow shoppers and incentivize group buying on the go before they "check out."
According to the report:
-- 25 percent of consumers say the use of GPS affects their shopping
-- 23 percent say the availability of smartphones impacts their spending
Implications: CiCo is only the beginning of how consumer loyalty can evolve in the coming decade. The mobile web will become a key shopping portal, working as an intimate, personal digital concierge to revolutionize the shopping experience.
Comment from Mary Hines, vice president of marketing at American Express: The "smart spender" of the past was primarily focused on cost. Today's smart spender is defined by values just as much as, if not more than, price. Furthermore, consumers told us that the "buy buy buy" model that has driven them for decades is now shifting towards a more conscientious and values-driven way of purchasing. You can imagine a time when every purchase and product is, in some way, tailored to a consumer's individual needs. Whether it's a coupon offered only to your immediate social circle, or the ability to allocate a percentage of every purchase to the charity of your choice, we will have more individuality than ever before as consumers. American Express will continue to explore the newest innovations that will help our customers become the smartest shoppers they can possibly be.
About the report: For the development of Consumer Spending Futures: The New Era of Pause and Purchase, American Express commissioned Future:Poll, the research division of The Future Laboratory, to explore the impact of change on current and future consumer spending trends across six key markets: US, UK, Canada, Australia, Japan and Mexico. The survey, conducted in August 2010, polled the opinion of 1,000 respondents aged 18 to 65+ years old in each of the six countries, totaling 6,000 respondents. The process utilized a combination of quantitative and qualitative methodology, spanning extensive desk and visual research, online consumer surveys, expert interviews and consumer case studies.
Contact: http://www.americanexpress.com
Contact: To download a PDF of the report, click here.
Tuesday, November 16, 2010
3M Survey Finds -- Surprise! -- Everybody Loves 3M Film Solutions For Notebooks
3M's multi-layer optical films can increase power savings in notebook displays, a 3M survey finds.
The additional brightness budget can be used to extend battery life and/or reduce the weight of the battery, 3M says.
About the survey: The market survey involved 1,189 respondents. It was conducted by 3M. 85 percent of those surveyed liked the display with 3M film solutions not only for its brightness, but also enhanced picture quality. Also, 89 percent of those surveyed are willing to pay more for a display with 3M solution. 3M's optical film solution not only increases the brightness, but can also enhance the display's form factor.
Contact: http://www.3M.com
The additional brightness budget can be used to extend battery life and/or reduce the weight of the battery, 3M says.
About the survey: The market survey involved 1,189 respondents. It was conducted by 3M. 85 percent of those surveyed liked the display with 3M film solutions not only for its brightness, but also enhanced picture quality. Also, 89 percent of those surveyed are willing to pay more for a display with 3M solution. 3M's optical film solution not only increases the brightness, but can also enhance the display's form factor.
Contact: http://www.3M.com
iPhones Preferred In Law Offices
iPhones are the primary device of choice among 50.3 percent of respondents in law offices, according to a survey, which also found that 27.3 percent use BlackBerrys; 9.8 percent use Android-based devices; 2.3 percent use Palm devices.
Twenty-seven percent of respondents plan on switching their primary mobile device in the next year. Of those planning to switch devices, 65 percent plan on switching to an iPhone; 21 percent plan on switching to an Android device; only 7 percent plan on switching to BlackBerry.
About the survey: All legal professionals and law students from any law firm or law school were invited to participate in the survey, regardless of size and location. The survey aimed to determine to what extent lawyers and law students are now using Apple and Mac products, and whether there is clear evidence of an increasing trend of the legal industry "going Mac" in the future. Total respondents were 835.
Contact: http://www.goclio.com
Twenty-seven percent of respondents plan on switching their primary mobile device in the next year. Of those planning to switch devices, 65 percent plan on switching to an iPhone; 21 percent plan on switching to an Android device; only 7 percent plan on switching to BlackBerry.
About the survey: All legal professionals and law students from any law firm or law school were invited to participate in the survey, regardless of size and location. The survey aimed to determine to what extent lawyers and law students are now using Apple and Mac products, and whether there is clear evidence of an increasing trend of the legal industry "going Mac" in the future. Total respondents were 835.
Contact: http://www.goclio.com
Mobile Workforce: Cross-Generational Technology Gap Is A Myth
The cross-generational tech chasm in the workplace is a myth as overall mobile worker preferences and behavioral characteristics across age groups and geographies are similar, a mobile workforce report finds. In fact, the median age of a mobile employee is somewhere around 46.
The report, which drew from the experiences of more than 1,100 mobile employees, found that personal smartphone liability played a much bigger factor on device usage than age.
The mobile employee survey also uncovered:
-- iPhone and Android will lead the smartphone market by 2012 among the mobile workforce.
-- Globally, smartphone penetration among mobile employees outpaced the consumer market, with 69 percent now using those devices for work.
-- The laptop is becoming the new desktop as the smartphone and tablet replace the old laptop. Over a third of mobile employees (37 percent) believe that a mobile device will usurp the laptop for general business purposes in 2011, and 27 percent believe it will be an iPad or other tablet.
-- 34 percent of mobile employees do not use their smartphones for work if they are footing the bill -- having a direct and negative impact on their productivity.
-- 22 percent of mobile employees breach corporate policy using an unmanaged smartphone for work when their companies have a stricter smartphone policy in place.
Comment from JP Finnell, enterprise analyst at GigaOM Pro: The iPass research findings confirm the demand to connect personally-owned Apple IOS and Android devices to the corporate network is not limited to a specific age group. The MWC data surfaces that the underlying security risks are still a threat and need to be mitigated. This presents an opportunity for corporate IT to jointly develop enterprise mobility policies that leverage enterprise functionality in recent releases of IOS and Android with the capabilities of third-party enterprise mobility service providers.
Comment from Steven Wastie, senior vice president marketing and product management at iPass: Today nearly a third of people use an unmanaged smartphone for work. Unmanaged smartphones are a significant risk to enterprises. Twenty percent of these mobile employees have experienced a relevant security issue with their smartphone containing business data lost, stolen, infected or hacked.
About the report: The iPass Mobile Workforce Report is published quarterly and based on two sources, more than 1,100 survey responses from mobile enterprise employees between October 10 and October 31, 2010 (48 percent from North America, 37 percent from Europe and 12 percent from Asia Pac); enterprise mobile broadband usage data collected by iPass across its user base from July 1 through August 30, 2010.
Contact: http://www.iPass.com
The report, which drew from the experiences of more than 1,100 mobile employees, found that personal smartphone liability played a much bigger factor on device usage than age.
The mobile employee survey also uncovered:
-- iPhone and Android will lead the smartphone market by 2012 among the mobile workforce.
-- Globally, smartphone penetration among mobile employees outpaced the consumer market, with 69 percent now using those devices for work.
-- The laptop is becoming the new desktop as the smartphone and tablet replace the old laptop. Over a third of mobile employees (37 percent) believe that a mobile device will usurp the laptop for general business purposes in 2011, and 27 percent believe it will be an iPad or other tablet.
-- 34 percent of mobile employees do not use their smartphones for work if they are footing the bill -- having a direct and negative impact on their productivity.
-- 22 percent of mobile employees breach corporate policy using an unmanaged smartphone for work when their companies have a stricter smartphone policy in place.
Comment from JP Finnell, enterprise analyst at GigaOM Pro: The iPass research findings confirm the demand to connect personally-owned Apple IOS and Android devices to the corporate network is not limited to a specific age group. The MWC data surfaces that the underlying security risks are still a threat and need to be mitigated. This presents an opportunity for corporate IT to jointly develop enterprise mobility policies that leverage enterprise functionality in recent releases of IOS and Android with the capabilities of third-party enterprise mobility service providers.
Comment from Steven Wastie, senior vice president marketing and product management at iPass: Today nearly a third of people use an unmanaged smartphone for work. Unmanaged smartphones are a significant risk to enterprises. Twenty percent of these mobile employees have experienced a relevant security issue with their smartphone containing business data lost, stolen, infected or hacked.
About the report: The iPass Mobile Workforce Report is published quarterly and based on two sources, more than 1,100 survey responses from mobile enterprise employees between October 10 and October 31, 2010 (48 percent from North America, 37 percent from Europe and 12 percent from Asia Pac); enterprise mobile broadband usage data collected by iPass across its user base from July 1 through August 30, 2010.
Contact: http://www.iPass.com
Saturday, November 13, 2010
2.7 Million Fiber Broadband Subscribers Added Globally in 3Q-2010
Global fixed broadband subscribers increased by 1.4 percent from 456.5 million in the second quarter of 2010 to 463 million in the third quarter of 2010, according to new research.
Among the fixed broadband platforms, the major subscriber net addition was in the fiber segment. There were 2.7 million fiber broadband subscriber net additions in the third quarter of 2010. In terms of total fiber broadband subscriptions, the Asia-Pacific region owns the lion's share of the fiber broadband market representing more than 80 percent of the global total, followed by North America.
Except some countries such as Sweden, Italy and Norway, fiber broadband adoption in Western Europe lags behind Asia and North America.
In terms of broadband penetration, North America and Western Europe have the highest fixed broadband penetration. Currently, broadband penetration in Latin America is low compared to other regions of the world. Brazil is the largest broadband market in Latin America with almost 20 percent broadband penetration. Brazil's government has made plans to promote broadband access across the country by deploying a national broadband backbone and lowering prices, which have formed one of the barriers to broadband adoption in the country. Brazilian fixed broadband subscriber numbers are expected to reach 12.7 million by the end of 2011.
Broadband penetration is one of the essentials for economic development of a country, so many governments are planning to increase broadband penetration. Global fixed broadband subscriber numbers will exceed 491 million by the end of 2011.
Comment from ABI Research digital home practice director Jason Blackwell: DSL broadband remains the dominant platform, although there is strong growth in fiber broadband subscriptions.
Comment from ABI research associate Khin Sandi Lynn: In order to provide consumers with advanced services such as high definition movies, video on demand, and other interactive applications, Western European countries will need to improve existing broadband infrastructure to roll out fiber optics.
About the study: ABI Research's "Broadband Subscribers Market Data" study, which is updated biannually, profiles subscriber trends categorized by operator, by country, and by technology. Detailed market trends and market forecast information for key regions and countries around the globe are provided where available.
Contact: http://www.abiresearch.com/research/1002969
Among the fixed broadband platforms, the major subscriber net addition was in the fiber segment. There were 2.7 million fiber broadband subscriber net additions in the third quarter of 2010. In terms of total fiber broadband subscriptions, the Asia-Pacific region owns the lion's share of the fiber broadband market representing more than 80 percent of the global total, followed by North America.
Except some countries such as Sweden, Italy and Norway, fiber broadband adoption in Western Europe lags behind Asia and North America.
In terms of broadband penetration, North America and Western Europe have the highest fixed broadband penetration. Currently, broadband penetration in Latin America is low compared to other regions of the world. Brazil is the largest broadband market in Latin America with almost 20 percent broadband penetration. Brazil's government has made plans to promote broadband access across the country by deploying a national broadband backbone and lowering prices, which have formed one of the barriers to broadband adoption in the country. Brazilian fixed broadband subscriber numbers are expected to reach 12.7 million by the end of 2011.
Broadband penetration is one of the essentials for economic development of a country, so many governments are planning to increase broadband penetration. Global fixed broadband subscriber numbers will exceed 491 million by the end of 2011.
Comment from ABI Research digital home practice director Jason Blackwell: DSL broadband remains the dominant platform, although there is strong growth in fiber broadband subscriptions.
Comment from ABI research associate Khin Sandi Lynn: In order to provide consumers with advanced services such as high definition movies, video on demand, and other interactive applications, Western European countries will need to improve existing broadband infrastructure to roll out fiber optics.
About the study: ABI Research's "Broadband Subscribers Market Data" study, which is updated biannually, profiles subscriber trends categorized by operator, by country, and by technology. Detailed market trends and market forecast information for key regions and countries around the globe are provided where available.
Contact: http://www.abiresearch.com/research/1002969
Erosion Expected In RIM's Enterprise Smartphone Market Share, But BlackBerry Will Claim Top Spot in 2015
Global smartphone shipments to mobile business customers will to grow at a CAGR of 15 percent, according to new research. The mobile business customer smartphone installed base will exceed 30 percent worldwide; in North America, it will exceed 65 percent.
But behind these numbers will be a hyper-competitive marketplace defined by the operating system.
Comment from ABI Research enterprise practice director Dan Shey: With the iPhone and now Android, business customers simply have more choices. While each region will have a different set of competitive dynamics, within a few years regional installed base market shares of 50 percent+ will be a thing of the past.Security, applications, and device management capabilities will be key determinants of success for each platform -- but not necessarily in that order.
Relevant worldwide and regional installed base statistics from the analysis include:
-- North America: BlackBerry will maintain its leadership position but Apple and Android will gain a solid presence. If Verizon launches the iPhone, iOS market share will grow even more.
-- Western Europe: Android's share will grow the most as Windows' share slips.
-- Latin America: Installed base share will shift from a customer base using mainly Windows to one shared nearly equally by Windows, Symbian and BlackBerry.
-- Asia Pacific: Symbian's market share will drop significantly but Symbian will still maintain its lead; Android will reach the number two position.
About the study: ABI Research's "Enterprise Smartphones" study provides an in-depth view of the smartphone ecosystem driving growth of these devices among mobile business customers. Analysis reviews the features most valuable to business customers on a platform-by-platform basis. This analysis is quantified at the regional level providing a market share analysis of shipments and installed base for enterprise customers. Shipments and installed base are also determined for industry verticals and for four sizes of business for the Asia Pacific, North American and Western European markets.
Contact: http://www.abiresearch.com/research/1005776
But behind these numbers will be a hyper-competitive marketplace defined by the operating system.
Comment from ABI Research enterprise practice director Dan Shey: With the iPhone and now Android, business customers simply have more choices. While each region will have a different set of competitive dynamics, within a few years regional installed base market shares of 50 percent+ will be a thing of the past.Security, applications, and device management capabilities will be key determinants of success for each platform -- but not necessarily in that order.
Relevant worldwide and regional installed base statistics from the analysis include:
-- North America: BlackBerry will maintain its leadership position but Apple and Android will gain a solid presence. If Verizon launches the iPhone, iOS market share will grow even more.
-- Western Europe: Android's share will grow the most as Windows' share slips.
-- Latin America: Installed base share will shift from a customer base using mainly Windows to one shared nearly equally by Windows, Symbian and BlackBerry.
-- Asia Pacific: Symbian's market share will drop significantly but Symbian will still maintain its lead; Android will reach the number two position.
About the study: ABI Research's "Enterprise Smartphones" study provides an in-depth view of the smartphone ecosystem driving growth of these devices among mobile business customers. Analysis reviews the features most valuable to business customers on a platform-by-platform basis. This analysis is quantified at the regional level providing a market share analysis of shipments and installed base for enterprise customers. Shipments and installed base are also determined for industry verticals and for four sizes of business for the Asia Pacific, North American and Western European markets.
Contact: http://www.abiresearch.com/research/1005776
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